BEC高级阅读模拟题指导训练
“李太白”通过精心收集，向本站投稿了9篇BEC高级阅读模拟题指导训练，以下是小编帮大家整理后的BEC高级阅读模拟题指导训练，仅供参考，希望能够帮助到大家。
篇1：BEC高级阅读模拟题指导训练
Set Yourself Up In The Travel Business
Is there any place in the world’s biggest and fastest-growing industry for someone starting up in business on their own? The answer, it seems, is a definite ‘yes’. __H__. As the holiday and tourist business is growing by at least 10 percent a year, the prospects for small independent travel agents with flexible markets and low overheads have never been so bright.
No wonder next year will see a record number of independent start-ups – at least 10,000, according to one estimate. __9__. They will benefit from computer technology, which means they on longer need retail shops in order to operate as travel agents. At least 50 per cent of independent operators are already home-based, linked by computer to booking centers, ticket wholesalers and database services, which can cut prices by half, compared to the main travel agent chains. __10__. If they do, these dynamic independents become like mini tour operators, creating their own packages from other people’s holidays, rather than just selling a standard holiday out of a brochure for only 10 per cent commission.
The biggest problem with running your own travel company can be to generate enough income to make it possible to apply for a license to sell air tickets direct. __11__. However, many independents are quite happy with this system. The brokers are fully bonded and therefore your customers are well protected. At the same time, you can still get good rates of commission. Even part-time agents securing around ten bookings a month can earn around $1,000 a month. __12__.
An even greater income than that is possible with the right kind of specialization. Business and sports travel are particularly lucrative. __13__. One way to get this kind of deal can be to approach companies in your area direct and offer to cater for their corporate and leisure travel needs. You may be able to improve on their existing deals, especially if they are currently dealing with one of the larger travel companies. __14__. In fact, your only problem may well turn out to be that you become so successful selling holidays you never have time to take one yourself!
A Such big companies may have 75 per cent of the travel business, but there’s plenty left for the smaller operator, particularly if they specialize.
B This could be five times as much if you make it your only job.
C Their low overheads should mean they are able to undercut their competitors.
D These will range from part-timers to full-time freelance travel brokers.
E Otherwise you have to work through brokers and computerized distributors who all take their cut of the profit.
F Even so, you need to ensure the staff have the right training.
G For example, there are agents offering exotic conference locations or parachuting in the desert.
H In fact, there’s never been a better time to try your luck in the travel trade.
使用返指方法一：9，11，14。
使用返指方法二：13。
使用返指方法三：12。
使用返指方法四：10。
重要词汇和表达：
Overheads; start-up; wholesaler; dynamic; brochure; broker; bonded; secure; specialization; undercut; distributor; exotic; parachuting;
小资料：
10 Reasons Why You Should Have a Prestige Home Travel Business?
1.Easy to Get Started - Work Actively or Just Refer Clients
2.Great Way to get Extra Cash or a Full Time Income
3.Fun and Lifelong Activity
4.Ideal Post Retirement Business to Stretch Your Dollar
5.Travel Agent Only Discounts
6.Ideal Internet Business
7.Get Paid Everytime You Travel
8.Incredible Tax Benefits and Deductions
9.Work Part or Full Time
10.Enrich Your Lifestyle as a Member of the Travel Industry
Benefits of Independent Travel Agents
As a member of the travel profession, many new doors will be opened to you in the form of discounts and courtesies within the travel industry.Listed below are some of the benefits you may receive:
1.Travel Agent rates at many hotels worldwide - usually at a 50-75% discount.
2.Special rates from car rental companies.
3.Reduced or free theme park/attraction entrance fees.
4.Travel shows and receptions.
5.Discounted rates for cruises (from $25 per day).
6.Discounted trips throughout the world.
7.75% agent’s discount on airfare (when required sales level is reached).
8.Agency sponsored familiarization trips and cruises.
Tax Advantages Enjoyed by Independent Travel Agents
A major advantage of being in the travel industry is that whenever you travel you can deduct a variety of expenses because travel is part of your ongoing industry training and familiarization.Every time you fly, cruise, stay in a hotel or visit a theme park you are evaluating your experience in order to assist your clients with their future travel plans.Consult with your tax advisor for specific details.A tax deduction and planning workbook is available through Prestige Travel Systems, which includes worksheets and tax reference materials.
1.Be eligible for thousands of dollars in new deductions.
2.Deduct the cost of vacation travel.
3.Deduct automobile, home, phone and personal computer expenses.
4.Deduct restaurant, golf and recreation expenses
5.Much More!
篇2：BEC高级阅读模拟题指导训练
1. Your working hours will vary.
2. You need to be good at encouraging colleagues.
3. You may be involved in moving to new premises.
4. You will have considerable opportunities for promotion.
5. You will be directly responsible to senior management.
6. You need to be capable of motivating yourself.
7. Your pay will reflect the company’s performance.
8. You will be involved with new customers.
A.Commercial Operations Manager
This is an exciting opportunity for a Commercial Operations Manager based at our prestigious premises in the capital. You must bring your successful track record in contract management skills. Strong commercial awareness and communication skills are essential characteristics of your approach, as is the ability to motivate others. You will have considerable expertise with computers and your commitment to customer service will be strong. Relevant professional qualifications are a prerequisite for this post.
B.Recruitment Consultant
Recruitment consultancy represents a varied, stimulating and challenging career which will further develop interpersonal and commercial skills, allowing personal and professional growth. We offer unlimited career prospects within our management team here and overseas. Our individually tailored training scheme is one of the most advanced in the industry. We operate a reward system based on merit and profit-sharing, not commission or overtime. The remuneration package is designed to attract outstanding individuals to make a commitment to a long-term business relationship.
C.Production Manager
We are looking for a Production Manager to play an active role in our fast-growing company. We need a dynamic team player to help drive forward our firm commitment to continuous performance improvement and customer liaison. A background in engineering or processing would be highly advantageous. Working within a fast-changing environment, the ability to manage change effectively is a key requirement. The position is based on a rotating shift system and attracts a highly competitive salary and benefits package.
D.Services Manager
The person recruited to fulfill this new role in our fast expanding company will assume full responsibility for all the building and equipment at our head office. The company is currently considering relocation. You will be responsible for the management of communication systems including reception, co-ordination of secretarial support and management of all service suppliers. Some familiarity with computers is desirable. Personality, drive and the ability to set personal goals and high standards within a demanding working week are the main criteria. A degree and/or business qualification will be advantages.
E.Credit Manager
We are seeking a skilled credit professional with exceptional commercial acumen to play a vital role in our European program. You will deal with trade negotiations, account management and legal proceedings. Reporting directly to the Managing Director, you will develop and maintain our credit policy and take decisions on transactions within assigned authority levels for both existing and first-time client facilities and liaison. Based at our well-situated headquarters, with excellent IT support, you will be prepared to work hard in return for a rewarding remuneration package.
重要词汇和表达：
Prestigious; track record; expertise; prerequisite; remuneration; familiarity; criteria; acumen;
篇3：商务英语高级阅读模拟题指导训练
The Reading Test has six parts testing various reading skills.
Part
Input
Task
1
Five 90 word texts
Matching sentences with texts
2
450-500 word text
Sentence level gap-filling
3
500-600 word text
Multiple-choice comprehension questions
4
250 word text
Single word multiple-choice gap-filling
5
250 word text
Single word gap-filling
6
150-200 word text
Proof-reading: identifying extra words
How to succeed in your reading test?
See some tips on page 57 of your student book.
Part One
Exercise One
1 This book provides many real life examples of business practice in a number of organizations.
2 An earlier version of this book was very successful.
3 Some of the material in this book has been presented in an audio-visual format.
4 Reading this book might save you from an embarrassing misunderstanding.
5 Managers could find practical ideas related to manufacturing in this book.
6 No previous book has covered the range of material included in this one.
7 Personnel managers might recommend this book to their trainees.
8 This book is written in an entertaining style.
(A)
CASE STUDIES IN ORGANISATIONAL
BEHAVIOUR
Eds. Derek Fawcett and Alan Sparrow
This book draws on a variety of genuine cases, setting both European and global contexts. It includes contributions from many business managers to ensure an accurate picture of practical approaches to the subject.
Suitable both for practicing managers and for teachers of management students, Case Studies in
Organizational Behavior presents an up-to-date selection of business cases in an easy-to-use format. Also available is a video in which a number of the most valuable cases in the book are presented
(B)
INTRODUCTION TO WORK PSYCHOLOGY
2nd Edition
Dr.J. Otis-Lavalle
The aim of this established text is to examine the contribution of psychology to our understanding of human behavior at work. The text covers issues such as selection, training, motivation and job satisfaction. It is particularly aimed at those training to be managers in the areas of staff development and human resources but offers insight for anyone employed in this area. The first edition of the book was chosen as Training Book of the Year in 1994 and the new edition has been updated to make it even more accessible.
(C)
HUMAN RESOURCE MANAGENENT:A
INTERNATIONAL PERSPECTIVE
Professor Ella Schoonhoven
This is the first book to look at the theory and use of management techniques in every major industrial country. This survey of modern management methods is unequalled in its scope and is destined to become classic among modern management texts. Professor Schoonhoven describes the application of HRM techniques in Europe, in United States and the Far East, comparing and contrasting the approach of each business culture. She also includes a chapter on the emerging economies of Eastern Europe and Asia.
(D)
PRODUCTION TECHNIQUES FOR MODER
MANGERS
Dirk Bolatt, Michael Terry and Dr. Yu Luan
Published last year, this is becoming the essential text for production managers in industrial companies. More than a guide, this text explains the thinking behind recent changes in work methods and encourage managers to practice approaches to production. The authors, who have themselves all had experience in production as well as teaching and research, cover both the well-known techniques and others which have received less attention but which have been developed by leading firms in global process technology.
(E)
ORGANISATION AND CULTOURE
Dr. Andrew Green
In an international business world, the contemporary manager deals with people from a variety of backgrounds and cultures. Often simple differences can obstruct communication: the international manager needs to be sensitive to these differences in order to be truly effective. Andrew Green’s fascinating and amusing book guides you through the potential mistakes which contrasting culture way in which major cultural groups handle each of these aspects. This is a book to keep with you every time you travel. Easy to read and full of hints, it may prove to be the difference between international success and disaster.
篇4：商务英语高级阅读模拟题指导训练
Is there any place in the world’s biggest and fastest-growing industry for someone starting up in business on their own? The answer, it seems, is a definite ‘yes’. __H__. As the holiday and tourist business is growing by at least 10 percent a year, the prospects for small independent travel agents with flexible markets and low overheads have never been so bright.
No wonder next year will see a record number of independent start-ups – at least 10,000, according to one estimate. __9__. They will benefit from computer technology, which means they on longer need retail shops in order to operate as travel agents. At least 50 per cent of independent operators are already home-based, linked by computer to booking centers, ticket wholesalers and database services, which can cut prices by half, compared to the main travel agent chains. __10__. If they do, these dynamic independents become like mini tour operators, creating their own packages from other people’s holidays, rather than just selling a standard holiday out of a brochure for only 10 per cent commission.
The biggest problem with running your own travel company can be to generate enough income to make it possible to apply for a license to sell air tickets direct. __11__. However, many independents are quite happy with this system. The brokers are fully bonded and therefore your customers are well protected. At the same time, you can still get good rates of commission. Even part-time agents securing around ten bookings a month can earn around $1,000 a month. __12__.
An even greater income than that is possible with the right kind of specialization. Business and sports travel are particularly lucrative. __13__. One way to get this kind of deal can be to approach companies in your area direct and offer to cater for their corporate and leisure travel needs. You may be able to improve on their existing deals, especially if they are currently dealing with one of the larger travel companies. __14__. In fact, your only problem may well turn out to be that you become so successful selling holidays you never have time to take one yourself!
A Such big companies may have 75 per cent of the travel business, but there’s plenty left for the smaller operator, particularly if they specialize.
B This could be five times as much if you make it your only job.
C Their low overheads should mean they are able to undercut their competitors.
D These will range from part-timers to full-time freelance travel brokers.
E Otherwise you have to work through brokers and computerized distributors who all take their cut of the profit.
F Even so, you need to ensure the staff have the right training.
G For example, there are agents offering exotic conference locations or parachuting in the desert.
H In fact, there’s never been a better time to try your luck in the travel trade.
使用返指方法一：9，11，14。
使用返指方法二：13。
使用返指方法三：12。
使用返指方法四：10。
重要词汇和表达：
Overheads; start-up; wholesaler; dynamic; brochure; broker; bonded; secure; specialization; undercut; distributor; exotic; parachuting;
小资料：
10 Reasons Why You Should Have a Prestige Home Travel Business?
1.Easy to Get Started - Work Actively or Just Refer Clients
2.Great Way to get Extra Cash or a Full Time Income
3.Fun and Lifelong Activity
4.Ideal Post Retirement Business to Stretch Your Dollar
5.Travel Agent Only Discounts
6.Ideal Internet Business
7.Get Paid Everytime You Travel
8.Incredible Tax Benefits and Deductions
9.Work Part or Full Time
10.Enrich Your Lifestyle as a Member of the Travel Industry
Benefits of Independent Travel Agents
As a member of the travel profession, many new doors will be opened to you in the form of discounts and courtesies within the travel industry. Listed below are some of the benefits you may receive:
1.Travel Agent rates at many hotels worldwide - usually at a 50-75% discount.
2.Special rates from car rental companies.
3.Reduced or free theme park/attraction entrance fees.
4.Travel shows and receptions.
5.Discounted rates for cruises (from $25 per day).
6.Discounted trips throughout the world.
7.75% agent’s discount on airfare (when required sales level is reached).
8.Agency sponsored familiarization trips and cruises.
Tax Advantages Enjoyed by Independent Travel Agents
A major advantage of being in the travel industry is that whenever you travel you can deduct a variety of expenses because travel is part of your ongoing industry training and familiarization. Every time you fly, cruise, stay in a hotel or visit a theme park you are evaluating your experience in order to assist your clients with their future travel plans. Consult with your tax advisor for specific details. A tax deduction and planning workbook is available through Prestige Travel Systems, which includes worksheets and tax reference materials.
1.Be eligible for thousands of dollars in new deductions.
2.Deduct the cost of vacation travel.
3.Deduct automobile, home, phone and personal computer expenses.
4.Deduct restaurant, golf and recreation expenses
5.Much More!
篇5：商务英语高级阅读模拟题指导训练
The Finland Trade Center
Marcus Moberg does things differently and he likes it that way. At 63, he has a range of expertise in industry that few people can argue with. “I have worked in telecommunications, banking, insurance and the clothing industry,” he explains. __H__. Marcus left industry five years ago to join the Finland Trade Center and has played an important role in developing an extremely sophisticated market research and consulting service for Finish exporters, operated by the Finland Trade Center around the world. Until 1992, the Centers were under the control of the Minister for Foreign Trade. __9__.
Altogether there are over 50 countries with a Finland Trade Center. The UK office, though, says Marcus proudly, is the biggest and the best, without exaggeration. That, he says is because of the team in the office and the strategy they use. Although attached to the embassy, the team operates just like a consultancy. “Our strategy is to concentrate on certain major sectors,” says Marcus. __10__. The last of these means anything involving health, but tends to be mainly software relating to that sector.
__11__. “If people only want a fact-finding service,” he says, “we will help, but I’ll leave it for an office junior to sort out, or suggest contacting our Helsinki office, who are better equipped to offer this service.” Marcus won’t agree to represent the interests of Finnish exporters until his team have investigated them to ensure that they have the right products and resources to fill a particular gap. __12___. “We take it slowly because we have to.”
Finnish enterprises are often very small and are owner-managed, which puts them at a disadvantage when competing on an international scale. Exporting strategies can be a problem when you’re limited in resources and time. __13__. And not only with advice. “The team’s consultancy fee may start with a realistic figure,” he says, “but we often reduce it after taking into account the size and resources of the company and the potential it has in the market once established.
“There are 1,400 Finnish companies already operating in the UK,” says Marcus. “But sometimes you find a company that you feel has an ideal product for the market but is not operating in the UK, so we go and find out why.” __14__. If they are not up to the job, they don’t get any encouragement.
In all his contact with clients, Marcus likes to deal with people face to face. He feels it is important to visit customers to talk to them. “That way there is a lot more interaction and it gives us a chance to look at their financial and human resources.”
A These are telecoms, IT, argo-industry and what is termed “welfare”.
B Marcus and his team do much more than just provide information.
C On the other hand, Marcus won’t represent companies he considers to be poor performers.
D This is where Marcus’s agency can help.
E Neither will he rush a project that he has been commissioned for.
F Now, although still part of the embassy, they’re run by the Finnish Foreign Trade Association.
G One company being helped at the moment has only 20 staff, so that particular criticism is hardly justified.
H This broad experience has left him with an open mind on the way to do business.
重要语法：重视连接词的使用。链接词的出现标志着文章中出现语意的并列，递近或转折。在本项中，连接词的出现有两种情况值得大家利用：一是连接词出现在被选句中。二是连接词出现在空格前后句中。
可能出现的连接词有：
Words of Contrast
Words for linking sentences
however
but
although
In addition
In contrast
furthermore
On the contrary
moreover
On the other hand
What’s more
besides
equally
Likewise
重要词汇和表达：
Owner-managed; scale;
篇6：剑桥商务英语高级阅读模拟题指导训练
Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-way communication with them – and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.
The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermarket chain. Small shopkeepers have direct knowledge of regular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.
The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matched to their back grounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through interactive contact can enable organizations to differentiate their products or services more easily form those of competitors.
However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularly does not justify the expenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.
Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worthwhile. Many organizations have found the approach to be very rewarding in terms of customer retention and related profitability, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the capacity of every employee – particularly front-line staff – to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.
15. In the first paragraph, the writer describes relationship marketing as
a. an idea that has passed in and out of fashion over the last few years.
b. a term used for an activity that used to exist in a more basic form.
c. a way for a company to advertise to its customers.
d. a way for a company to analyze its profitability.
16. Why are small shopkeepers used to illustrate relationship marketing?
a. Their success depends on their relationships with their customers.
b. They keep information about their customers on computer.
c. They were the first to use the term relationship marketing.
c. Their relationship with customers has started to change recently.
17. One reason why large companies didn’t use relationship marketing in the past is that
a. they underestimated the true value of customer loyalty.
b. heir customers didn’t want them to collect information.
c. they didn’t need to find out about individual customers.
d. they didn’t think they could justify the expenses.
18. One advantage of relationship marketing for large retailer is that
a. they can become more widely known.
b. they can respond to suggestions form customers.
c. they can increase their customer base.
d. they can identify the shopping habits of customers.
19. According to the writer, what kind of customers are unsuitable for relationship marketing?
a. people who only make cash purchases.
b. people who don’t shop very often.
c. people who have had bad experiences with shops.
d. people who want to shop as quickly as possible.
20. The writer concludes that relationship marketing is most likely to work if
a. the customer co-operate.
b. it is applied in small sales areas.
c. the right customers are chosen.
d. front-line staff learn to use computers.
Useful Words and Expressions:
Deliberate; profitability; foremost; manipulation; amass; differentiate; justify; demonstrable; integrative;
Have you ever noticed the following sentences in your reading? If not, read them through and pay attention to the bold parts.
15. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.
16. Small shopkeepers have direct knowledge of regular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.
17. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers.
18. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer.
19. a supermarket customer who spends very little and does not shop regularly does not justify the expenditure of several pounds per annum on relationship marketing.
20. successful relationship marketing depends upon selecting and targeting the customers you wish to retain
篇7：剑桥商务英语高级阅读模拟题指导训练
Set Yourself Up In The Travel Business
Is there any place in the world’s biggest and fastest-growing industry for someone starting up in business on their own? The answer, it seems, is a definite ‘yes’. __H__. As the holiday and tourist business is growing by at least 10 percent a year, the prospects for small independent travel agents with flexible markets and low overheads have never been so bright.
No wonder next year will see a record number of independent start-ups – at least 10,000, according to one estimate. __9__. They will benefit from computer technology, which means they on longer need retail shops in order to operate as travel agents. At least 50 per cent of independent operators are already home-based, linked by computer to booking centers, ticket wholesalers and database services, which can cut prices by half, compared to the main travel agent chains. __10__. If they do, these dynamic independents become like mini tour operators, creating their own packages from other people’s holidays, rather than just selling a standard holiday out of a brochure for only 10 per cent commission.
The biggest problem with running your own travel company can be to generate enough income to make it possible to apply for a license to sell air tickets direct. __11__. However, many independents are quite happy with this system. The brokers are fully bonded and therefore your customers are well protected. At the same time, you can still get good rates of commission. Even part-time agents securing around ten bookings a month can earn around $1,000 a month. __12__.
An even greater income than that is possible with the right kind of specialization. Business and sports travel are particularly lucrative. __13__. One way to get this kind of deal can be to approach companies in your area direct and offer to cater for their corporate and leisure travel needs. You may be able to improve on their existing deals, especially if they are currently dealing with one of the larger travel companies. __14__. In fact, your only problem may well turn out to be that you become so successful selling holidays you never have time to take one yourself!
A Such big companies may have 75 per cent of the travel business, but there’s plenty left for the smaller operator, particularly if they specialize.
B This could be five times as much if you make it your only job.
C Their low overheads should mean they are able to undercut their competitors.
D These will range from part-timers to full-time freelance travel brokers.
E Otherwise you have to work through brokers and computerized distributors who all take their cut of the profit.
F Even so, you need to ensure the staff have the right training.
G For example, there are agents offering exotic conference locations or parachuting in the desert.
H In fact, there’s never been a better time to try your luck in the travel trade.
使用返指方法一：9，11，14。
使用返指方法二：13。
使用返指方法三：12。
使用返指方法四：10。
重要词汇和表达：
Overheads; start-up; wholesaler; dynamic; brochure; broker; bonded; secure; specialization; undercut; distributor; exotic; parachuting;
小资料：
10 Reasons Why You Should Have a Prestige Home Travel Business?
Easy to Get Started - Work Actively or Just Refer Clients
Great Way to get Extra Cash or a Full Time Income
Fun and Lifelong Activity
Ideal Post Retirement Business to Stretch Your Dollar
Travel Agent Only Discounts
Ideal Internet Business
Get Paid Everytime You Travel
Incredible Tax Benefits and Deductions
Work Part or Full Time
Enrich Your Lifestyle as a Member of the Travel Industry
篇8：剑桥商务英语高级阅读模拟题指导训练
重要语法：篇章构成的技巧(Techniques in Making Texts)
人们讲话或写文章时，常常要把前后讲的或写的内容加以联系。联系的方式有几类，它们为语言的应用提供粘合(cohesion)。取得粘合常用的方式是返指(referring back)已经提及的事项。取得粘合的另一方式就是预指(referring forward)将要说及的事项。
篇章构成的技巧非常适用于BEC阅读第二项。下面结合考题向大家具体介绍：
Exercise One
Wall Street Thinks Planet Is Set On $4bn Bid For Grape
Grape Computer was yesterday the target of speculation about an imminent $4 billion takeover by Planet Microsystems, the new power in the computing world. __H__. Grape and Planet remained silent about a possible alliance, but Grape shares leapt on Wall Street, the New York stock market, in anticipation of a bidding war.
Grape has been at the center of takeover rumors for months, as its financial fortunes have worsened. __9__. As a result of this poor financial performance, the company has also announced that it is making up to 1,300 employees redundant.
Losses during the normally lucrative Christmas period had analysts on Wall Street wondering whether Grape could survive. __10__. With falling demand for its products, and increasing competition, it seems unlikely that the ailing company will be able to survive another year unaided.
Under Andrew Whiting, its chief executive, Grape has been troubled by mistakes and misjudgments. Senior management are regarded as responsible for a series of costly miscalculations about product marketing and corporate strategy. __11__. Computer experts have also been quick to criticize Grape’s technical program: spending on research and development was cut at a time when other companies were bringing out innovative new products. __12__.
According to the Wall Street Journal, Planet’s chief executive, David Murray, has been meeting “around the clock” with aides putting the finishing touches on an offer to acquire Grape, which is based in Cupertino, California. __13__. On Wall Street today, Grape shares were up $1 to $32.25, as dealers anticipated a bid by Planet for its troubled rival.
Planet Microsystems, based in Mountain View, California, has been pursuing Grape since September, but talks were suspended two weeks ago as Planet waited for Grape shares to drop. __14__. As such, they have now taken over the position held by Grape in the 1980s.
A. It is Grape’s failure to keep up with the latest technical advances which has been seen as crucial to their downfall.
B. “If you can’t survive at the time of year when the retail market is at its strongest, something’s really wrong,” said one market analyst.
C. Such an acquisition would come in the form of a share swap valued at about $4 bn-or roughly $33 per Grape share.
D. A producer of workstations-powerful desktop computers used mainly in research and engineering, Planet Microsystems is the rising star in the computer world.
E. The result has been shrinking market share, loss of key executives and falling morale.
F. Last week, the company that was once at the forefront of the personal computer revolution announced a $69 million loss for the quarter which ended on December 29.
G. Grape’s recovery dates from the management’s decision to increase their share in the European market.
H. News of a potential deal emerged as Grape began what could be its last annual shareholder meeting as an independent company.
返指方法一：用this;that和他们的复数形式these和those清楚地返指前文中提到的事物和事实;用such作为限定词或形容词返指刚刚提及的事物。如本练习中的：9，10，13，14。
重要词汇和表达：
Speculation; imminent; takeover; bidding; at the center of; redundant; lucrative; put the finishing touches on; acquire; swap; forefront;
小资料：
Brief History of Planet Company
Are you tired of moving from hosting company to hosting company? Do you need more than just space and bandwidth? ThePlanet.com Internet Services, Inc. a Delaware corporation, doing business as The Planet, was founded in 1994. This privately held company is focused on customer-driven web hosting solutions and award winning customer service. Our services and solutions are driven from direct customer feedback and changing market forces. For Example, the introduction of our online support portal ORBIT was derived from repeated requests from customers for more control and access to their offsite hosting facility. Our ORBIT system now allows each customer to manage a host of services online including DNS changes, email changes, bandwidth monitoring, server monitoring, server reboots, hands and eyes requests, datacenter visits, managed reports, network availability and much more. With the recent shift to outsourcing, The Planet has responded with a wide range of administrative services from system engineers to network architects to certified database administrators. Our goal is to offer the most complete hosting package in the market place at very aggressive pricing.
篇9：商务英语高级阅读模拟题指导训
The expression benchmarking has become one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your company be practicing it?
One straightforward definition of benchmarking comes from Chris Tether managing director of a New Zealand-based consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will enable you to meet or beat the best in the world.” The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’ practices to your own situation.
Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common sense into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.
The process of identifying best practice in other companies does not just mean looking closely at your competitors. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian computer company Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other computer companies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are communicating complex information in a simple way - exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”
There is some disagreement between benchmarking specialists as to the best methods to follow when starting a benchmarking exercise in your firm. Everyone agrees that the process must have the full approval of senior management but that it is best carried out by a comparatively small team. Some consultants feel this should be as small as three people but most favor a team of between five and eight at least one of whom should have some prior knowledge of the benchmarking process. In practice this often means bringing in an outside consultant – at least at the beginning. Once the team is assembled there can be anything from three to five formal stages in the process different approaches but whatever the exact technique benchmarking can only work if everyone in the company from top to bottom is committed to change.
15. According to the writer, benchmarking must always involve
A. changing your activities on the basis of new information.
B. Copying exactly what your competitors do.
C. Identifying the best company in your market.
D. Collaborating with other companies in the same field.
16. Some managers may resist benchmarking because
A. it takes their activities for granted.
B. It makes them examine the way they work.
C. It makes others question their efficiency.
D. It gives them a lot of extra work.
17. What sort of companies should you compare yours with?
A. those producing similar goods
B. those communicating most effectively
C. those using similar processes
D. those leading the domestic market
18. Anita found that a publishing company could
A. make more money than a computer firm.
B. Produce technical manuals for them
C. Show them how to improve their own manuals
D. Help them move into new markets
19. Benchmarking specialists agree that in order to succeed there must be
A. a team of no more than three people
B. total support from top managers
C. a fixed timetable for the process
D. an outside consultant it the team
20. What is the writer’s purpose in writing this article?
A. to recommend the process of benchmarking
B. to criticize firms that do not carry out benchmarking
C. to give tactual information about benchmarking
D. to explain why benchmarking does not suit every firm
Useful Words and Expressions:
Benchmarking; world-beating; assemble; be committed to;
Have you ever noticed the following sentences in your reading? If not, read them through and pay attention to the bold parts.
16. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.
17. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product.
18. All of these handbooks are communicating complex information in a simple way - exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”
19. Everyone agrees that the process must have the full approval of senior management but that it is best carried out by a comparatively small team.
Benchmarking can only work if everyone in the company from top to bottom is committed to change.
Additional Reading Material:
Who's best? How good are they? How do we get that good? What is Benchmarking?
Benchmarking is the process of determining who is the very best, who sets the standard, and what that standard is. In baseball, you could argue that seven consecutive World Series Championships made the New York Yankees the benchmark. If we were to benchmark “world conquest”, what objective measure would we use to compare Julius Caesar to Adolph Hitler; Gengis Khan to Napoleon? Which of them was the epitome, and why?
We do the same thing in business. Who is the best sales organization? The most responsive customer service department? The leanest manufacturing operation? And how do we quantify that standard?
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