艺术营销管理英文简历
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篇1:营销管理英文简历
营销管理英文简历模板
Name: Mr. YJBYS Nationality: China
The current residence: Hunan Nationality: Han
Household registration: Hunan body material: 170 cm 51 kg
Marital status: single age: 23
Job search intention and work experience
The type of talent: ordinary job
Job: market / marketing personnel, sales manager / Director / Supervisor, product / Brand Manager / supervisor:
Work experience: 1 level: Intermediate
Job type: full-time date available: two weeks
Salary requirements: 3500--5000 hope that the working area: Hunan
Work experience
Company name: Ogilvy & Mather start-stop date: -04 ~ -03
Company nature: joint-stock enterprises industry: wholesale / retail
Company type: private enterprise industry: advertising / media
Duties: Design Specialist
Job description: cosmetic packaging design, customer relations contact. Design process tracking.
Reason for leaving: to seek long-term development
Education background
: Hunan university one is graduated from school of economics and management
Highest level of Education: College
Graduation date: 2011-06-01
Major: Visual Communication
Language ability
Language: English is the general
Mandarin Level: proficient in Cantonese: good
Self introduction
I am good at communication, has the certain organization coordinated ability and leadership skills, life, optimistic, positive, responsible, friendly. Modest and easy-going personality, self-confidence, self-discipline; active innovation. Has the strong team cooperation spirit, can quickly adapt to the new environment, with great enthusiasm and sense of responsibility to the work, ready to play to their maximum potential for your company.
篇2:艺术英文简历
Name: xxx nationality: China
Current location: Guangzhou National: Han
Exit and Entry: Henan tall: 164 cm 45 kg
Marital Status: Single Age: 21 years
Training Certification: integrity badge:
Job search intention and work experience
Personnel types: ordinary job
Position: Administrative / Personnel categories: trade-related clothing / textile / leather / footwear
Work Experience: 1 Title: No Title
Job type: full-time can be reported for duty - at any time
Monthly requirements: - 3500 hope that the working area: Guangzhou Guangzhou Guangzhou
Documentary:
1. The next order, in accordance with the manufacturers to start shipping during the recovery of goods, determine the goods have been issued, the arrival time.
2. Goods to the post, in accordance with the orders to an inventory of goods, for goods not yet timely response from the manufacturers.
Warehouse:
1. Is responsible for the management of warehouse goods, for storage of all items must be familiar with.
2. To come up with anything in the warehouse will be a detailed record of items to ensure that the loss of the warehouse.
3. Per month will be a detailed inventory of the warehouse and do a good job to the manager of schedule. Give managers need to address the recommendations of the goods and the need for the goods, to ensure that the balance of the storage of goods.
While at work, conscientiously study and knowledge, in respect of the work has extensive experience in such work can be competent.
Educational background
Graduate institutions: Nanyang, Henan Normal University
Highest level of education: college graduates - -07-01
Studies by one: the Science of Music Education II:
By education and training experience: 2006.03-2006.05 far side excellent computer through the school office automation
相关内容请访问应届毕业生职场英语
篇3:艺术英文简历
yjbys
Female 23 years old cantonese
Education: junior college
Length of work: fresh graduates
Expected salary: $3,000 - $5,000
Working place: guangzhou - tianhe - unlimited
Objective: to design the | CAD/drawing |, interior and exterior decorators for the store/display/exhibition
Work experience
(worked nine months, did two jobs)
The studio of the Confucian cattle
Working time: March to May 2016 [2 months]
Job title: designer assistant
Work content: the ruzi oxen studio is the interior soft decoration design, I mainly responsible for hand-drawing design furniture and the purchase of goods.
Intellectual strategy advertising limited
Working time: June 2016 to January [7 months]
Job title: designer
Work content: make floor plan and construction drawings. Communicate with customers to determine the plan.
Education experience
June, 2016 graduated from guangdong university of foreign language and art college of art
Professional skills
AutoCAD: experienced: 1 year
PowerPoint: general experience: 1 year
Word: general experience: 1 year
General experience: 1 year
Photoshop: experience: 1 year
3DMAX: general experience: 1 year
self-description
I am optimistic, sincere and courageous to meet new challenges; With good teamwork spirit, good at listening and absorbing other people's opinions, paying attention to the interests of groups and strong collective consciousness; Hardworking, with strong learning ability and adaptability.
篇4:艺术英文简历
yjbys
The 25-year-old cantonese
Degree: bachelor
Years of work: students
Expected salary: negotiable
Working place: guangzhou - unlimited
Objective: show/decorate | CAD design/graphics | storefront/display/exhibition design | furniture design | other art/design position
The ability to learn is strong and has the ability to be honest and honest
Work experience
(worked for 2 months, did 1 job)
Yunfu stone material co. LTD
Working time: July to September 2014 [2 months]
Job title: stone process design
Job description: responsible for assist the stone material craft designers work, collect all sorts of style of design, analysis, stone block matching, and hand-painted handicraft or software operating drawing and so forth, to assist in the work process designer to complete the creation of several pieces of stone crafts.
Education experience
Now I'm in the environmental art design of zengcheng college, south China normal university
Professional skills
AutoCAD: good experience: 2 years
Photoshop: experience: 2 years
InDesign: good experience: 1 year
3DMAX: good experience: 2 years
PowerPoint: proficient in experience: 3 years
self-description
Serious and meticulous work, the courage to accept new things, dare to break through innovation, active thinking, enthusiasm generous, love design, actively obey the order, a strong sense of responsibility, honest and trustworthy, have the team cooperation spirit and endure hardship.
篇5:营销英文简历
营销英文简历模板
Personal Details
Name: Miss. Shirley
Age: 24 years
Nationality: China (Mainland)
Current Place: Guangzhou
Height/Weight: 163 cm?53 kg
Marital Status: Single
Career Objective
Application type: Jobseeker
Preferred job title: Export merchandizer: Export Mechandizer 、 Administrative / Personnel: 、 Foreign trade/ trade specialist/assistant:
Working life: 2
Title: primary title
Job type: Full time
Expected Start date: In a day
Expected salary: ¥2,000--¥3,500
Preferred working place: Guangzhou
Work Experience
Company's name: Wideasia International corp.Begin and end date: -11--02
Enterprise nature: Private enterprisesIndustry: Textile/garment
Job Title: Foreign Trade assistant
Job description: Be responsible for the correspondence with foreign clients and contact with the factories. Arranging the production and other business,such as quoting,sampling,making invoice/packing list,arranging shipment,etc.
Company's name: Guangzhou Yangda Electronic Co, LtdBegin and end date: 2006-04-2006-10
Enterprise nature: Private enterprisesIndustry: Electrical/electronics/communication equipment
Job Title: Sales and Interpreter
Job description: Work as an interpreter in the sale department, responsible for assisting the manager communicate with the foreign clients.
Educational Background
Name of School: Zhongkai University of Agriculture and Tenology
Highest Degree: Bachelor
Date of Graduation: 2006-07-01
Name of Major : Marketing
Language Ability
Foreign Language: English Level: good
Chinese level: perfect Cantonese Level: perfect
Relevant skills and abilities
1.Good at English listening, speaking, reading and writing.Have past CET6.
2.Acquaint with software(such as word,excel,and photoshop) and Internet.
Self-recommendation letter
I am able to use English expertly. Good at English listening, speaking, reading and writing. Acquaint with Word,excel,and photoshop. Responsible, honest, industrious, modest, aggressive, positive, independent, cooperative, be filled with passion and be able to bear the work pressure. I have strong sense of responsibility and team work sprit. I love working and I’m sure I will exert every effort to work for the company.
Address:
Work Tel:
Home Tel:
Mobile Phone: 13888888888
msn/QQ:
Email:
Web/Blog:
篇6:营销管理是艺术还是科学?
一个很有创意的 “点子”能够奇迹般地使企业打开市场并产生惊人的经济效益,这种传奇式的成功事例在商界屡见不鲜,为业内人士津津乐道,给人的感觉企业营销在那些天才式的“点子大王”那里似乎成了任其挥洒驰骋的艺术殿堂,脑袋一拍就能灵光闪现,即可财源滚滚,给企业带来无限生机,
无可否认,营销管理和决策确实需要智慧和灵感,智慧创造财富也是颠扑不破的真理。但是,一直以来在中国企业界有片面夸大这种“点子”式智慧的倾向,在一些企业看来,好的“点子”和创意决定一切,体现在企业营销管理方面,尤其是在营销决策方面,片面夸大了人的主观能动性,营销决策缺乏科学性。且不说众多中小企业,在国内有一定规模和业内影响的企业中,可以很容易找到由于营销决策不科学给企业带来损失的事例:
著名门户网站新浪公司第三季度为增加短信业务收入,由于缺乏科学的广告效果预测分析,上千万的广告费打水漂!
国内家电巨头长虹公司为开辟国外市场,由于缺乏科学的客户信用管理机制,导致数十亿坏账损失,使企业蒙受巨大损失,几近没顶之灾!
国内饮料行业知名企业养生堂,由于前期有几个靠灵感和创意成功的案例,在缺乏前期市场调研和分析的情况下,盲目大举在全国推出功能型饮料“尖叫”,由于市场反应冷清最终导致几千万的损失!
……
类似的事例不胜枚举,产生上述情况的原因,笔者认为,除了我国企业营销管理的整体水平有待不断提高外,科学的营销管理和决策的观念淡薄是重要的深层原因,
中国企业家不乏聪明才智,更有超人的胆识和冒险精神,从摸着石头过河到跟着感觉走,一路过来也确实有不少企业取得了成功,于是乎这种成功的体验和经验更使一些现代管理知识和经验不足的企业管理者深信,做企业只要有足够的决心和胆量就必能成功:感觉有很希望的项目,做!感觉很有市场产品,上!感觉很会有轰动效应的市场活动,干!,感觉很有潜力的市场,进!凭感觉经营企业和开拓市场在我国企业中大有人在,或者说这种粗放式的经营管理企业的方式和理念在我国企业中不同程度较为广泛地存在。
那么什么是科学的营销理念和管理呢?让我们看看知名跨国公司的具体做法,也许能够给我们一些启发和借鉴。
首先我们看看著名轿车生产企业宝马公司在进入亚洲市场前的市场调研是如何做的。这项研究分为四个大的步骤:将市场潜力定量化,理解消费者,确定产品项目,把握市场进入时机。怎样界定你的产品即将进入的市场的潜力和容量?中国企业对这个问题的回答往往是比较含糊的。宝马的做法是,通过对外部信息资源和内部信息资源的研究,对到的汽车市场规模作出定量的预测。通过深入细致的市场分析,宝马公司得出结论:亚洲汽车市场的增长速度将是全球市场增长速度的2倍,而其中豪华轿车的增长比例又是最高的。日本、中国大陆、东南亚6国对豪华轿车的需求,是所有汽车品种中最具增长性的,日本的市场基准水平高,而中国大陆和东南亚6国的增长空间十分巨大!
篇7:艺术人员英文简历
OBJECTIVE
Film Camera Operator
RELEVANT SKILLS
Camera Proficiency:
Arriflex: 2C / 35-III / BL I-IV's / Evolution / 535A&B / 435 / Arricam ST, LT
ARRIFLEX CAMERA ASSISTANT CERTIFICATION - MARCH 1994
Aaton Super16 / Arrifelx M; SR I-III / Auricon(CP16)
Moviecam: Compact / SuperAmerica
B&H Eyemo / Mitchell Fries 35
EXPERIENCE
Production Manager, 1995 - Present
Four Star Productions, Los Angeles, CA - Manage all aspects oftelevision, film, and video production. Additional responsibilitiesinclude handling of financial accounting and bookkeeping for productionoffice. Responsible for international travel and movement of productioncrew and cast.
Assistant Camera Operator, 1990 - 1995
Goldstar Pictures, Los Angeles, CA - Assisted in filming a variety ofproductions, ranging from sporting events to motion pictures. Handled avariety of critical assignments for filming of The Last Mile. Remainedwith company until final wrap of the movie.
FILM PRODUCTIONS
The Last Mile Four Star Films - Film
BMW King Productions - Commercial
Golden Guys Star Pictures - Television Series
Chance and Consequence Showtime - Television Series
DIRECTORS
Laurel Smith
Denise Quandel
Jermey Heckman
EDUCATION
篇8:艺术专业英文简历
Basic information
Name:yjbys
Sex: Male
Date of Birth: 1988.6.7 Nationality: Han
Account where: Shandong Zibo xx current: Dalian
Graduate institutions: Liaoning Normal University, the political face of Television Arts: members
Highest level of education: undergraduate repair by a professional: Art and Design (computer animation)
Personnel types: ordinary job graduation date: .6.26
Job intentions
Job type: Full-time
Position: Designer
Wish to pay: Negotiable
Education and training experience
From September to June 2009, Liaoning Normal University of Art and Design (computer animation) undergraduate
Language Proficiency
English familiar with the level: 4
Putonghua proficiency
Computer capacity
Proficiency in the use ◎ “OFFICE” and other office software
familiar with computer hardware and software, the maintenance of a certain experience
master PHOTOSHOP AE PREMIERE EDUS MAYA software
Practical experience
From September to November 2008 in Liaoning Normal University College of the Arts is responsible for film and television room maintenance
February 2009 to April 2009 in Zibo xx practice is responsible for television post-production editing
Received awards
State 2008 first-class scholarship scholarships Endeavourers
Self-evaluation
Tradition of hard work, diligent, serious and responsible work, and at the same time live together in peace.
Work carefully, and be good at problem-solving problems, able to withstand greater pressure.
Further years of study and training process, find themselves on the small things in order to deal with a higher.
篇9:艺术专业英文简历
Basic information:
Name:yjbys
Sex: Male
Date of Birth :1982-09-20
National: Han
Height: 1.68cm
Account where: City, Guangdong Province
Current: Guangzhou
Graduate institutions: Guangzhou Panyu Vocational & Technical College
Political landscape: the Chinese Communist party members
Highest level of education: college
Repair by a professional: Advertising Art and Design
Talent type: fresh graduates
Job search intention:
Job type: Full-time or part-time
Position: Advertising / Design / Planning
Hope Location: Guangzhou
Wish to pay: Negotiable
Education and training experience:
September - in Panyu in June to study post-secondary vocational and technical college
Experience to participate in social practice:
In July in Guangzhou xxx market research company to do part-time interviewers.
In July xxxx Real designers and advertising companies as a salesman.
Second-year university to participate in “mu orchard” business logo design project.
Language Proficiency:
Good level of English: A national-level English level
Good Putonghua
Proficient in Cantonese
Computer capability:
Proficiency in the use of office software office
Proficiency in the use of photoshop, corelDRAW, freehand design and operation of Apple software.
Familiar with and proficient in the operation of access to the Internet
Self-evaluation:
I am a fresh graduate, character, cheerful, optimistic, lively, good communication, enthusiasm for work, and sense of responsibility, have team spirit, able to bear hardships and stand hard. Although I lack experience, but I am confident of their own, full of hope. I am convinced that what we learned in my professional knowledge, and my enthusiasm for the work, diligence, perseverance will certainly be able to do your job for me. If I can become a member of your company, I will work hard in their positions, work diligently, in order to contribute to your company all my strength, I urge your company to give me an opportunity to create value! Let me in your company together, join hands in creating a better tomorrow for your company!
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篇10:营销企划英文简历
name: mr. nationality: china
current residence: hubei china: han
domicile: hubei stature: 172 cm 54 kg
marital status: single age: 22
job search intention and work experience
talent type: graduates
position: marketing / sales planning staff:
talent type: 2 job title: no title
job type: full-time date available: anytime
salary requirements: negotiable desired location: hubei
work experience
company name: orange red network
beginning and ending date :XX-07 ~ XX-01
company type: private enterprise sector: services
positions: webmaster
job description: maintaining the network, real-time monitoring of the operation of the entire lan and network traffic conditions
educational background
graduated: hubei normal university
highest level of education: college graduation date :XX -07-01
by major: computer
about myself
as a first step into society's new, deeply appreciate the lack of work experience is our greatest weaknesses, but also our greatest strength, our empty cup attitude to greet every day, every day for us all to enrich , i believe you are looking at your resume have also experienced these, no experience does not mean that no thought, does not mean do nothing!
篇11:营销类英文简历
营销类英文简历范文适用于应聘销售副总裁(总监),市场营销专员等。精通业务拓展,战略性市场规划制定,大客户跟踪管理,销售团队管理,销售业务拓展,合同谈判技巧以及损失预防。同时,灵活掌握公司预算的`编制和实施工作,同时能够对各种经费和成本进行有效的监控。通晓产品推销以及产品清册的技巧,并在演讲,员工培训与激励等方面皆有所建树。
Marketing and Sales Executive Resume Example:Marketing and Sales Executive with job positions as Vice President of Sales, Marketing and Operations.Expertise includes business development, strategic market planning, key account management, retention, sales team management, merchandising operations, contract negotiation and loss prevention. Other Qualifications include: budgeting, control, presentations, training, account retention, merchandising product development, inventory and staff development.
篇12:营销策略英文简历
营销策略英文简历模板
众所周知的求职总是有求职意向,一般来说一个英文简历所针对的也是一个职位,在英文简历中其教育经历、工作经历等等需要针对其职位来写才能更有效果。还有就是自身的'专业能力,即便是能力在高,在求职的职位上用不到,也是没有多大的效果。
营销策略英文简历模板
Personal information
yjbys
Gender: female
Ethnic composition: the han nationality
Age: 26
Marital status: single
Name: professional advertising
Major: other professional arts class
Political landscape: the league members
Graduated from colleges: college of fuzhou university sunshine
Graduation time: in June
Highest degree: bachelor
Computer level: master
Working experience: more than two years
Height: 166 cm weight: 50 kg
Now home: xinluo district
Registration: liancheng county
objective
Hope is engaged in the occupation: planning commissioner
Expected salary: 4000-5000
Expect work areas: xinluo district
Expect nature of work: full-time
The fastest arrive time: arrive at any time
Must provide housing: no need
Education/training
Education background:
School name: institute of fuzhou university sunlight (September - June 2015)
Name: professional advertising
Education: bachelor degree
Fuzhou is located:
Professional description: advertising design and planning, marketing strategy and so on
Trained experience:
Work experience
Company name: fuzhou Yin chuan, public relations media co., LTD. (March - May 2015)
Industry: advertising, exhibition, public relations company property: private. Private enterprises
Company size: 10 to 50 people working location: fuzhou
Job title: planning and design
Job description: mainly do WeChat public promotion, has done is glorious property, teenage mutant ninja turtles, 30 mlcoffee WeChat public, such as soft wen promotion.
Leaving reason: graduation
Company name: xiamen DE Nike electronic technology co., LTD. (may, 2015 - March )
By sector: communication (equipment, operating, and value-added services) company nature: joint stock company
Company size: 500 ~ 500 people working location: xiamen
Job title: project commissioner
Job description: responsible for intelligent transportation subsidiary project work, work content includes product pictorial design and modification printing, proposed PPT production, exhibition planning, soft wen promotion, website maintenance, and the public, the media docking, p figure, etc.
Leaving reason: back to the development of longyan
Self assessment
Self assessment: good at PS, AI, DW, etc design software; Can independently run WeChat public, writing articles, as well as the h5 production; Can video clips, can design flyers, brochures, roll up.
Language ability
Language name master degree
Good English
Good mandarin
中文翻译
个人信息
yjbys
性别: 女
民族: 汉族
年龄: 26
婚姻状况: 未婚
专业名称: 广告学
主修专业: 文科类其他专业
政治面貌: 团员
毕业院校: 福州大学阳光学院
毕业时间: 6月
最高学历: 本科
电脑水平: 精通
工作经验: 两年以上
身高: 166cm体重:50公斤
现所在地: 新罗区
户籍: 连城县
求职意向
期望从事职业: 企划专员
期望薪水: 4000-5000
期望工作地区: 新罗区
期望工作性质: 全职
最快到岗时间: 随时到岗
需提供住房: 不需要
教育/培训
教育背景:
学校名称: 福州大学阳光学院(9月-206月)
专业名称: 广告学
学历: 本科
所在地: 福州
专业描述: 广告设计与策划,营销策略等
培训经历:
工作经验
公司名称: 福州寅川公关传媒有限公司(3月-2015年5月)
所属行业: 广告·会展·公关 公司性质: 私营.民营企业
公司规模: 10~50人 工作地点: 福州
职位名称: 策划与设计
工作描述: 主要做微信公众平台的推广,有做过正荣物业,忍者神龟,30mlcoffee等的微信公众平台软文推广。
离职原因: 毕业
公司名称: 厦门狄耐克电子科技有限公司(2015年5月-3月)
所属行业: 通信(设备·运营·增值服务) 公司性质: 股份制企业
公司规模: 500~1000人 工作地点: 厦门
职位名称: 企划专员
工作描述: 主要负责智能交通子公司的企划工作,工作内容包括产品画册设计与修改印刷、ppt提案制作、展会策划、公众号软文推广、官方的网站维护、与媒体对接活动、p图等。
离职原因: 回龙岩发展
自我评价
自我评价: 擅长PS,AI,DW等设计软件;能自主运营微信公众平台,撰写文章,以及h5的制作;会视频剪辑,能设计宣传单、画册、易拉宝。
语言能力
语种名称 掌握程度
英语 良好
普通话 良好
篇13:营销类英文简历
Marketing and Sales Executive Resume Example:Marketing and Sales Executive with job positions as Vice President of Sales, Marketing and Operations. Expertise includes business development, strategic market planning, key account management, retention, sales team management, merchandising operations, contract negotiation and loss prevention. Other Qualifications include: budgeting, control, presentations, training, account retention, merchandising product development, inventory and staff development.
篇14:营销企划英文简历
营销企划英文简历模板
Name: yjbys Mr. Nationality: China
Current residence: Hubei China: Han
Domicile: Hubei stature: 172 cm 54 kg
Marital status: Single Age: 22
Job search intention and work experience
Talent Type: graduates
Position: Marketing / Sales planning staff:
Work Experience: 2 Job Title: No Title
Job type: Full-time Date Available: Anytime
Salary requirements: Negotiable Desired Location: Hubei
Work Experience
Company Name: orange red network
Beginning and ending date :-07 ~ -01
Company Type: Private Enterprise Sector: Services
Positions: Webmaster
Job Description: maintaining the network, real-time monitoring of the operation of the entire LAN and network traffic conditions
Educational Background
Graduated: Hubei Normal University
Highest Level of Education: college graduation date :2012 -07-01
By Major: Computer
About Myself
As a first step into society's new, deeply appreciate the lack of work experience is our greatest weaknesses, but also our greatest strength, our empty cup attitude to greet every day, every day for us all to enrich , I believe you are looking at your resume have also experienced these, no experience does not mean that no thought, does not mean do nothing!
篇15:营销类英文简历
营销类英文简历模板
下面这份营销类英文简历模板出自应届毕业生简历频道,请持续关注
Name: YJBYSAge: 25 years old
Ethnic composition: the han nationality
Nationality: China
At present location: guangzhou
Seat of registered permanent residence: hunan
Figure: 175 cm to 62 kg
Marital status: married
objective
Talent type: ordinary applying for a job
Applied position: market sales/marketing class: the salesman, market sales/marketing class, sales engineers:
Term: 2 titles: no title
Job types: full-time
Date available: a week
Monthly salary requirements: -3500
Hope to work area: guangzhou
Work experience
Company name: guangzhou neway photoelectric technology - -08
The company properties: private enterprise
By sector: electric appliances, electronics, communication equipment
In the position of: the salesman
Job description: mainly engaged in automobile electronic products hid ballast is, xenon camping accessories area sales work. Mainly through the area on a business trip to seek for potential market of the customer, aided by the network marketing, through the alibaba, hc360, etc. Various kinds of network platform seek for potential customers. The company name: shenzhen margin volunteer freight agency Co., LTD. - 2008-03
The company properties: private enterprise
By sector: transportation
In the position of: the salesman
Job description: mainly engaged in domestic, international cargo transport, by phone, network resources such as target customers, through the screening find potential customers, in various forms of communication with the customer establishment good relations, through the visit further deepen the customer trust, in order to achieve the purpose of cooperation.
Education background
Graduate school: hunan college of arts
The highest degree: bachelor degree
Get a degree: a bachelor's degree
Graduation date: 2007-07-01
Major: international economy and trade
Language ability
Language: good English
Mandarin level: excellent cantonese level: generally
篇16:营销不是一门“艺术”!
营销学书籍告诉我们,营销是一门科学,也是一门艺术,说是科学,毕竟,营销理论是营销实践的总结、提炼、是各种自然科学和社会科学的融合,那倒也说得过去;可是,现在中国的营销已经走向了“艺术”,如果仅仅是为了达成企业目标,满足消费需求,起到“美”的作用,赏心悦目那也就罢了,这样的话,是科学又是艺术也挺好的。遗憾的是,这种“艺术”已经走向了正常的反面――庸俗、贪婪和违背常识。许多时候,这种所谓的“艺术”,会令你瞠目结舌,不知所措。
先说庸俗
自“候总”发明了“叫喊式”电视购物以后,这种“招牌式”电视购物模式开始在各大电视媒体上泛滥开了,一男一女,声嘶力竭,仿佛这个价钱卖出去的东西,他们吃了大亏!“候总”的电视购物虽然有弄虚作假的嫌疑,但其“表演”至少是发自内心的,一点也不觉得做作或怪异,但其他的模仿者,我是没有见到他们的“自然流露”,相反觉得模仿生硬,让人芒刺在背,头皮发麻。
如果将电视购物当作是购买方式的一次创新的话,只能说是形式很好,内容低劣。如果要套上“艺术”的光环,那就相差十万八千里了。一款手机,价格几百元,可以不用充电,从十几米高丢下来一点事也没有,什么功能都有,打电话还能节省花费,黄金外壳,拿来送礼“很有面子”••••••这哪里是在卖手机,分明是在讲“神话故事”。
看看那些在卫视台的电视购物,内衣、 、药酒、壮阳药、XX领袖用限量金笔,整个就是庸俗低俗的大杂烩。
用广告学的观点看,这样的广告不仅庸俗,而且没有任何的科学可言,就算是要讲故事,但也要合理,夸张到“神话”的程度,就吓跑了消费者,
再说贪婪
3.15报道的“神床”还没有在媒体的报道中消失,“神水”有开始浮出水面了。“神床”可以包治百病,“神水”也一样,有病治病,无病强身,太厉害了。我在想,这些企业该去拍电影,或者成立一个疑难杂症治疗中心,解决世界难题,没准还会获得奥斯卡奖或诺贝尔奖,填补具有中国国籍的人,从未获得这些奖项的缺憾。张艺谋等人心中的奥斯卡梦想或许就在这些强人的“导演”下,梦想成真了。
“神水”,“神床”比起那些庸俗的电视购物广告,保健品广告更让人担忧,为什么?因为他们打着营销的“幌子”DD什么亲情营销,干着欺骗老年人的勾当。这些老人,一辈子的积蓄,他们用“几张神床”,“几台神奇净水仪器”就将其骗得身无分文;更可恨的是,一些有着病痛的老人因此耽误了正常的治疗,花了钱,还受了罪;再有,这使得会议营销、电视购物成为社会上人人喊打的“过街老鼠”。
一种好的创新的营销方式,一到中国大多就被“聪明”的国人用做它途。会议营销、电视购物是,“ ”也是。营销需要科学,但很多人却将其当作是一门骗人的“艺术”,而且他们做的事情,让你吃惊,也让人不禁唏嘘。
据媒体报道,自3.15晚会报道了“永衡水”等碱性水,夸大宣传能治病、防病之后,最近在深圳又出来一个“生命还原液”的弱酸性水。这个更厉害了,公司负责人自称是教育专家,他宣称找到了“人体一切疾病的根源”,这个根源就是:碳酸钙。他得出了一个“颠覆现代医学体系的结论”:一切身体的疾病都是由于体内的碳酸钙过多引起的。
我认为,刘老师既然是出身“地质专业”的“教育专家”,为什么对医学有如此兴趣,既然有这方面的兴趣、爱好,可得出了“惊世骇俗”的医院理论,那就应该是医学专家了,而不是教育专家,难道,刘老师想借教育专家之名,进行“会议营销”更合乎身份和逻辑,当然,他确实是这样干的。
【艺术营销管理英文简历】相关文章:
1.营销类英文简历
7.营销细节即是管理
10.李开复:学习管理的艺术
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