市场部英文简历
“画饼大赛南波万”通过精心收集,向本站投稿了16篇市场部英文简历,以下是小编为大家准备的市场部英文简历,供大家参考借鉴,希望可以帮助到有需要的朋友。
篇1:市场部英文简历
Name: fwsir
Gender: male
The company telephone:
Date of birth: date
Home phone:
Address:
Mobile phone:
Zip code:
Job objective: sales department
Self evaluation
Very fond of marketing work, has the extremely full entrepreneurial passion. In the two years engaged in ceramic marketing work has accumulated a lot of practical experience and customer resources. And the main province more than 20 home ceramic dealers to establish a very close relation, and in the industry has a wide range of business relations. In the last year of the province for the first time on the ceramic fair for the company signed overseas orders. Be able to solidarity my colleagues get good sales performance.
Work experience
In May - so far: as a China company's marketing salesman.
Mainly responsible for and the dealer sign distribution contract, handling the product packing, transportation, insurance, payment and settlement, after-sale products tracking, market feedback, and to open up new sales channels, etc. Responsible for the company's new salesman of training, in the practical work of specific guidance and coordination of the salesman sales work, and has been the company's praise.
Education experience
September - July
Science and technology vocational college
International economy and trade
篇2:市场部经理英文简历
Zhang San
Address: 15 Sample Rd
Melbourne VIC 3000
Home phone: (03) 9999 1234
Work phone: (03) 9999 5678
EMPLOYMENT HISTORY
Marketing Manager (Melbourne) 1995-present time
The Wine and Food Emporium
Duties:
Manage a staff of 18 people
Liaise with advertising agencies (above and below the line) and brief in all campaigns
Responsible for $15 million dollar advertising budget and $80 million turnover
Launched two new brands onto national market gaining 15 per cent and 22 per cent market share respectively within two years, earning the MIA‘s Award for Best New Product.
Generated over $200,000 of free trade-journal publicity
Marketing Research Manager 1990-
Di Pastio Pasta Products (Queensland)
Duties:
Merchandise products in supermarkets - 78 stores
Build in-store promotional displays (12 product lines)
Liaise with store managers and advise on re-ordering quantities (increased average store buy by 28 per cent in six months)
Maximise shelf display coverage and facings
Managed and co-ordinated 28 sales promotional events per year.
EDUCATION
University of Queensland, Bachelor of Business (Marketing) 1996
Seacliff TAFE, Associate Diploma in Marketing 1986
COMPUTERS
Platforms: Apple, IBM
Software: Windows 95, Word 6, Excel, PowerPoint, PageMaker, Internet-trained
Typing: 65 WPM
TRAINING
Train the Trainer Accreditation
SPECIAL SKILLS
Co-author of seven articles for “Marketing Management” magazine
Key note speaker at the International MIA Annual Conference attended by
,500 industry professionals
Board Member for “Life Skills For Youth” organisation and head of Mentoring Programme.
French (fluent in speech and written)
篇3:市场部销售经理英文简历
市场部销售经理英文简历
这个简历是应聘销售经理职位的`英文简历,意在突出自我,展现自我实力,同时给应聘者留下深刻的好印象。
Dehua Liu's Resume
Personal Data
Name: Dehua Liu
Gender: Male
Address: Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel: (010) 6320-4562
E-mail:editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, 1998--.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Summer Jobs
Made personnel system reform plans for a large state-owned enterprise in Tianjin.
Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
Acted as an assistant to the manager of a multinational company in Beijing.
Extracurricular Activities
Captain of the Peking University basketball team from 1998 to 2000.
Won the university calligraphy contest in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijing's application for hosting the Olympics in .
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET Band Six in 2000: 93 points
TOEFL in 2001: 658 points
GRE in 2002: 2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References: Available upon request.
篇4:市场部销售经理英文简历
这个简历是应聘销售经理职位的英文简历,意在突出自我,展现自我实力,同时给应聘者留下深刻的好印象。
Dehua Liu's Resume
Personal Data
Name: Dehua Liu
Gender: Male
Address: Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel: (010) 6320-4562
E-mail:editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, --2002.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Summer Jobs
1999 Made personnel system reform plans for a large state-owned enterprise in Tianjin.
2000 Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
2001 Acted as an assistant to the manager of a multinational company in Beijing.
Extracurricular Activities
Captain of the Peking University basketball team from 1998 to 2000.
Won the university calligraphy contest in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijing's application for hosting the Olympics in 2008.
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET Band Six in 2000: 93 points
TOEFL in 2001: 658 points
GRE in 2002: 2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References: Available upon request.
篇5:市场部销售经理英文简历
市场部销售经理英文简历
这个简历是应聘销售经理职位的'英文简历,意在突出自我,展现自我实力,同时给应聘者留下深刻的好印象。
Dehua Liu's Resume
Personal Data
Name: Dehua Liu
Gender: Male
Address: Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel: (010) 6320-4562
E-mail:editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, 1998--.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Summer Jobs
Made personnel system reform plans for a large state-owned enterprise in Tianjin.
Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
Acted as an assistant to the manager of a multinational company in Beijing.
Extracurricular Activities
Captain of the Peking University basketball team from 1998 to 2000.
Won the university calligraphy contest in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijing's application for hosting the Olympics in .
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET Band Six in 2000: 93 points
TOEFL in 2001: 658 points
GRE in 2002: 2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References: Available upon request.
(责任编辑:yjbys.com)篇6:市场部主管的英文简历
应届毕业生个人简历网为众学子送上一份市场部主管的.简历模板
PERSONAL
Willing to relocate
Percentages and dollar amounts quantify candidates accomplishments.
Courses listed under education are related to candidates field of interest
OBJECTIVE
A career within sales and marketing.
PROFESSIONAL EXPERIENCE
JOLENES Columbia,SC
Marketing Director/Amber Rain,-Present
Maximize sales in 19 stores;consistently achieve monthly sales plan.
Recruit/interview /hire,train and develop counter managers and beauty advisors;stress improved customer service and follow through.
Act as liaison between Jolenes and Amber Rain account executives;communicate/execute corporate plans.
Merchandise cases/counters;oversee/organize stock areas;review stock control and productivity books.
Actuate/implement promotional events to generate additional business.Hire/train freelance models to promote business.Conduct product sales and seminars for promotional agencies.
Review and analyze goals and retail sales;interact with general managers and cosmetic buyers.
Organize/supervise 25 clinics and special promotional events.
Marketing Director/Emerald Haze,-2009
Responsible for 25 stores and $3 million account.Improved staffing,increased business 30% in spring89,60% Christmas 88,and 42% Fall87.
Restructured special events to generate business.ActuatedDays of Hazeprogram, stressing customer service/follow through;established goals to increase average unit sales,makeovers,and consultations.
Brought account to #2 in the country;exceeded sales goals.
Received numerous Galena Marketing Awards.
EDUCATION
Columbia Institute of Aesthetics,Columbia,SC
Courses in Advanced Makeup Artistry,2008
University of Florida,Gainesville,FL
B.A.,Marketing,2002
请继续收看
篇7:海外市场部经理英文简历
简历是用于应聘的书面交流材料,它向未来的雇主表明自己拥有能够满足特定工作要求的技能、态度、资质和资信。写一份好的简历,单独寄出或与求职信配套寄出,可以应聘自己感兴趣的职位。CN人才网简历频道为你带来海外市场部经理英文简历模板,希望对你求职有帮助!
【一】
Name: Mr.CN Nationality: China (Mainland) Current Place: Foshan Height/Weight: 168 cm kg Marital Status: married Age: 33 years Career Objective Application type: Jobseeker Preferred job title: Trade / Import-Export Manager / Supervisor: dept.manager 、Marketing/Sales: sales manager 、President Assistant/General Manager Assistant: General Manager of foreign trade dept. Working life: 9 Title: Senior title Job type: Full time Expected Start date: In a month Expected salary: ¥12,000--¥20,000 Preferred working place: Foshan Guangzhou Zhongshan Work experience Company's name: Guangdong Optima Group Inc.Begin and end date: -03-2012-04 Enterprise nature: Private enterprisesIndustry: Paper Making/Printing Job Title: Overseas marketing director Job description: incharge of whole dept.reconsturct thewhole export dept.
addjust the marketing thoughts
negotiate with VIP customers
set the KPI systems for dept.staff
report to president
make project plan,etc. Reasons for leaving: Company's name: Foshan Shunde Rishunfeng Industry Co.,Ltd.Begin and end date: -01--08 Enterprise nature: Private enterprisesIndustry: Communication/Telecom/Network Equipment Job Title: Overseas Marketing Manager Job description: Mainly work: build-up the whole export dept.,develop the global market,communicate with different customers,join the R&D new products
develop, prepare and attend different professional fairs,management export dept. and daily jobs
Achievements: Establish a full system with good job-flow,high efficency export dept., export volum amount doubled every year from half
million USD to 8 million USD(2005-2008).manage the whole dept. including make different series regulations.
Report to company boss,and make marketing plan for short term and long term development. Reasons for leaving: improve myself Company's name: Guangdong Galanz Enterprises Co.,Ltd.(Begin and end date: -07-2004-12 Enterprise nature: Private enterprisesIndustry: Communication/Telecom/Network Equipment Job Title: Overseas Marketing Regional Sales Manager Job description: Mainly work: fulfil company and dept. different aims,charge different overseas market like America,East and North Europe,develop and
communicate with different customers,prepare and attend different professional shows.
Achievements: Charge and develop different markets,yearly export volume reach 200 million USD of microwave oven Report to Dept.Manager,make
sales plan and market research for charged markets. Reasons for leaving: improve myself Educational Background Name of School: Nan kai University Highest Degree: Bachelor Date of Graduation: 2000-07-01 Name of Major 1: Foreign trade and foreign language Name of Major 2: international trade Education experience: Start date End date Education organization Majors Certificate Certificate No -09 2000-07 Nankai University Foreign trade and foreign lanaguage Bachelor Language Ability Foreign Language: English Level: perfect Language ability: Japanese Chinese level: perfect Cantonese Level: good Relevant skills and abilities well educated background
professional knowledge
personal abliablity
with rich management experience
team work and management
with good task fulfil ablility
active
MBA studying Self-recommendation letter
【二】
Resume number: 385602502 Updating date: 2012-07-15 08:03:05 no photo Name: Mr. Jim Zhao Nationality: China (Mainland) Current Place: Guangzhou Height/Weight: 175 cm 70 kg Marital Status: Single Age: 31 years Career Objective Application type: Jobseeker Preferred job title: Marketing/Sales: sales/purchasing/business 、Autocar: 、Senior Management: Working life: 5 Title: primary title Job type: Full time Expected Start date: In a day Expected salary: ¥5,000--¥8,000 Preferred working place: Guangzhou Guangzhou Work experience Company's name: GuangZhou ZHOUXIANGXIANG commodity Co,LtdBegin and end date: 2008-03-2012-02 Enterprise nature: Private enterprisesIndustry: Trade/Consumption/Manufacturing/Operation Job Title: Domestic sales manager Job description: 2008.03~2012.02 In Guangzhou ZHOUXIANGXIANG commodity Co., Ltd. as the domestic sales manager be responsible for ZHIMEIJIA brand promotion in china。Responsibilities one:planning
market survey(customers、dealers 、competitors、products positioning )、design sales strategies (product、price、channel、promotion )、design sales modes。
Responsibilities two:management
Design performance evaluation system、staff management(in、train、arrange、out)、finance management(plan、control、get money back)、goods management(plan、control、arrange transportation)。 Reasons for leaving: career choice Company's name: CHANGFENG motor groupBegin and end date: 2004-07-2008-02 Enterprise nature: Sino-foreign joint venturesIndustry: Auto & Auto Components Job Title: Purchaser and the director of sales market Job description: 2004.07~2005.06 In the Changsha after-sales service department of CHANGFENG motor group purchase section as a purchaser to assist after-sales parts purchase in china
Responsibilities:purchase
2005.07~2008.02 In the Hengyang production base of CHANGFENG motor group as the director of north sales market to develop new customers and maintain customer relationship.
Responsibilities one:sales
Market survey、business visiting、assist to feasibility Analysis and confirm technical condition、costing and pricing、contract preliminarily、Analyze and confirm business feasibility、track samples and experiments 、deal with the supplier qualification processes、contract。
Responsibilities two:service
deal with orders 、plan production、plan transportation、plan after-sales staff 、delivery、get money back、track stock、track new products development、supply parts 、customers condition survey、customers relationship maintenance . Reasons for leaving: career choice Educational Background Name of School: THE UNIVERSITY OF SOUTH CHINA Highest Degree: Bachelor Date of Graduation: 2004-06-01 Name of Major 1: International Trade Name of Major 2: Education experience: Start date End date Education organization Majors Certificate Certificate No 2004-07 2008-02 CHANGFENG motor group A lots NO NO Language Ability Foreign Language: English Level: excellent Chinese level: Cantonese Level: Relevant skills and abilities Five years business(purchase、sales、services、planning、management) experience including four years Joint Venture experience(Mitsubishi Motor Group、one of the top five hundred corporations in china),Good business knowledge and skills ,fluent chinese and english too, and be adapt to various working environment Self-recommendation letter 2000.09~2004.06 studied international trade in THE UNIVERSITY OF SOUTH CHINA,main courses are as follows:
Trade: 《Introduction to International Trade》《International Trade Practice》 《Marketing》;
Economy: 《Macroeconomics》《Microeconomics》《International Economics》;
Finance: 《International Finance》《Money and Banking》《Portfolio Investment》;
Mangement: 《Business Administration》《Financial Management》《Human Resources》《Production Management》。
2004.07~2008.02 worked for CHANGFENG motor group, training are as follows:
Trade: value-added tax regulations、costing、business negotiations;
Production: ISO9002.TS16949 system certification、advance products quality promotion、quality control、lean production;
mangement: campany law、labor law、campany regulations、responsibilities;
Others: Cambridge business English、portfolio investment。
【三】
Name: XXX Sex: Female
Ethnic: Chinese political features: members
Academic qualifications (degree): Bachelor of professional: the management of commercial enterprises
Contact Tel: 12345678 Mobile: 139000234
Contact Address: XX Street, Dongcheng District, Beijing on the 10th Zip: 100007
Email Address: 12345678@sohu.com pager :66881122-1234
Educational background
Graduate institutions: the University of North Industries, Department of Economics and Management 1988-1992
Other: Other training
1996 Beijing International Studies University in the self-study English; self-study marketing and management of undergraduate courses; have driver#39;s license
Work experience
* May --- the company has XX
Senior director of planning
Product advertising program development and cost control / planning and arrangements for the implementation of promotional activities / day-to-day advertising competing products monitoring, analysis and timely adjustment of product planning program / market survey visit. Proposed, the development of complete retail terminals to improve the program / market of the year compared with sales data analysis, preparing next year#39;s advertising proposal
Results: the effective marketing strategy to make reasonable XX company#39;s products to become well-known brand with the industry, product sales increase steadily, reaching the company expected sales target.
* March 1995 --- March 1998 an international well-known enterprises
Market Director
A unified marketing strategy formulation, implementation and evaluation activities summary / formulation of advertising solutions, advertising agencies and advertising companies to complete the production and delivery / visits to the retail market, tracking regional retailers, sales agents in dynamic, competitive market dynamics monitoring / collection of market intelligence analysis / coordination of external suppliers and the media to implement large-scale public relations activities
Results: the company#39;s image and corporate culture has been widely disseminated, people. Product sales and market share steadily increased and become well-known brand with the industry.
October 1992 * December 1994 --- XX Telecom
Planning Assistant Manager
Develop and implement sales plans, promotions promotional plan / marketing funds management / responsible for product sales in the Northeast region / technology center to coordinate the after-sales service and dealer relations between
Profile
For many years served on the large and medium-sized enterprise market, the planning department, I have accumulated a wealth of work experience, to grasp the market dynamics, carried out the planning and implementation of the market as a whole to have an in-depth study and self-study marketing and management of undergraduate courses. I work in a serious and responsible, like to accept new challenges and strive to fulfill.
Hobbies
Broad-loving. Favorite ball games and climbing, the University was the school football team. Also like singing, music and so on.
I character
Moderate, modest, self-discipline, self-confidence (based on the person#39;s circumstances).
Another: the most important thing is the ability, I believe that your company will feel that I am a suitable candidate for this position!
Look forward to working with your interviews
篇8:市场部销售经理的英文简历
市场部销售经理的英文简历
Dehua Liu's Resume
Personal Data
Name: Dehua Liu
Gender: Male
Address: Class 9802, Guanghua Management College, Peking University, Beijing 10056 Tel: (010) 6320-4562 E-mail:editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, 1998--.
Beijing Jingshan School, 1992--1998.
Major
Business Administration Summer Jobs
Made personnel system reform plans for a large state-owned enterprise in Tianjin.
2000 Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing. Acted as an assistant to the manager of a multinational company in Beijing.
Extracurricular Activities
Captain of the Peking University basketball team from 1998 to 2000.
Won the university calligraphy contest in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijing's application for hosting the Olympics in 2008.
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET Band Six in 2000: 93 points
TOEFL in 2001: 658 points
GRE in 2002: 2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References: Available upon request.
篇9:中式英文简历:应聘市场部销售经理
中式英文简历:应聘市场部销售经理
A Resume Of Dehua Liu
Personnal DataName:Dehua Liu
Gender:Male
Height:185cm
Weight:80kg
Health:Excellent
Birthdate:March 3, 1978
Birthplace:Tianjin
Marital Status:Married, no child
Address:Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel:(010) 6320-4562
E-mail:editor@study888.com#
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, --2002.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Courses and Mark
An Introduction to Management 93
Management Economics 90
Management Psychology 88
Marketing 91
International Law of Commerce 92
Financial Management and Capital Operation 86
Leadership Science and Art 90
Corporate Identity Design and CI Strategy 92
Human Resources Development and Management 93
System Innovation and Corporate Efficiency 87
Organizational Behavior and Organizational Management 90
International Business 95
Surnmer Jobs
1999
Made plans of personnel system reform for a large state-owned enterprise in Tianjin--my birthplace.
Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
2001
Acted as an assistant to the manager of a multinational company in Beijing.
篇10:美式英文简历:应聘市场部销售助理
美式英文简历:应聘市场部销售助理
EMPLOYMENT OBJECTIVE:To obtain sales assistant position in New York.
EXPERIENCE:
1990-Present REGENCY CORPORATION,Dallas,TX
Sales Assistant
-Act as liaison between customer and sales representative.Provide customer service via telephone.Ascertain order accuracy.Track and expedite orders.Cooperate in team endeavors.
1987-1990 THE MUSIC MAKER,Inc.,Houston,TX
Sales Assistant
-Coordinated sales efforts of a staff of six for a large musical instruments dealership.Developed and maintained working relationships with manufacturers and customers. Supported top account executives. Maintained open files to ensure greatest customer satisfaction.
1985-1987 CITY OF DALLAS,TREASURERS DEPARTMENT,Dallas,TX
Research Assistant
-Assisted in the collection of delinquent real estate,personal property and motor vehicle excise taxes.Matched instrument of taking against daily tax title receipts.Processed petitions of foreclosure for the legal section and title searches.
1984-1985 TRAFFIC AND PARKING DEPARTMENT,Dallas,TX
Senior Claims Investigator
-Investigated and expedited claim settlements relating to ticket disputes and information request.
1983-1984 SHERMAN BANK FOR SAVING,Sherman,TX
Bank Teller
-Interacted with customers ,processed all money and check transactions,balanced all transactions at the end of each shift.Operated a Wang Word Processor,CRT and TRW terminal,and developed a working knowledge of money market funds and TRA accounts.
EDUCATION:
Austin College,Sherman,TX
A.S. Business Management,1983
Texas Institute of Banking
Completed courses in Bank Organization and Business English,1981.
篇11:中式英文简历-应聘市场部销售经理
中式英文简历-应聘市场部销售经理
A Resume Of Dehua Liu
Personnal DataName:Dehua Liu
Gender:Male
Height:185cm
Weight:80kg
Health:Excellent
Birthdate:March 3, 1978
Birthplace:Tianjin
Marital Status:Married, no child
Address:Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel:(010) 6320-4562
E-mail:editor@sina.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, --.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Courses and Mark
An Introduction to Management 93
Management Economics 90
Management Psychology 88
Marketing 91
International Law of Commerce 92
Financial Management and Capital Operation 86
Leadership Science and Art 90
Corporate Identity Design and CI Strategy 92
Human Resources Development and Management 93
System Innovation and Corporate Efficiency 87
Organizational Behavior and Organizational Management 90
International Business 95
Surnmer Jobs
Made plans of personnel system reform for a large state-owned enterprise in Tianjin--my birthplace.
Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
Acted as an assistant to the manager of a multinational company in Beijing.
篇12:有关市场部工作总结
一、区内市场方面:调查、了解区内各委、办、局的信息化建设现状,了解客户需求,对已经建立局域网等设施的单位了解其应用情况,听取客户意见,建立了部分客户档案。进行了以下项目的推进工作:财政局办公系统改版升级、公安局监控指挥中心、公安局视频会议系统、工商局办公软件系统、计委办公软件系统、环保局多媒体会议室工程、参加了市公安局对区公安局二级网络工程的验收工作。
二、区外市场:整合信息中心已有产品和资源信息,进行了以下工程项目的推进工作:山西怀仁县网站和办公平台工程、路达公司物流管理系统、镇网络工程及网站、办公自动化系统、交通部通信中心网络工程及办公自动化系统、大丰油科公司北京办事处网络工程、锡盟电信网络改造工程;⒉与联想电子政务事业部联系合作事宜。
三、其它方面:编写了以下方案和材料:《镇罗营数字乡镇工程方案》、《镇罗营数字乡镇工程科委上报项目书》、《区数字乡镇工程方案》、《区数字乡镇工程项目建议书》、《东发高科技工业园区管理信息系统方案》、《东发高科技园工业园区—科委上报项目书》、《区信息创新服务体系方案》、帮助多媒体网络实验室调试视频会议系统。
四、市场部任务完成情况:目前市场部完成合同额万,与任务要求相差较大,主要原因是:⒈工作能力和方法的不足,本部门现有的两名员工都是非市场专业的,以前也未专门从事过市场业务,在市场营销经验和技巧方面存在不足,还需要不断的学习总结和积累;⒉“非典”的客观因素非典期间区外市场推进工作基本停滞,区内市场工程项目的推进工作也存在较大的阻力;⒊我们的产品和技术力量和存在一定的不足,我们信息中心经过多年发展的在产品上已经有了一定的积累,但是我们的产品缺少市场包装,不易推广。前一段时间吴总曾指示我进行解决方案的整理工作,由于我没有完全理解好,没能达到要求,下周我将拿出新整理的解决方案。也希望今后能得到技术部门的配合。在市场开发活动中我们也遇到了一些这样的情况,有些项目是我们的技术力量无法的实现的,这就要求我们要不断的加强我们自身的技术力量建设,跟上发展的需要;⒋我们的服务质量还需要改善,我们以前对工程质量和售后服务重视不够,导致一些老客户对我们意见较大,不再愿意与我们合作,比如环保局多媒体会议室和办公楼扩建的布线工程,就因为我们从前施工质量不好而遭到用户拒绝。
以上是我对上半年工作的一些想法,当然,市场部任务没能完成主要责任在我,主要是由于我市场工作能力的不足和努力不够造成的。通过上半年的工作我们取得了一些经验教训,为我们做好今后的市场部工作积累了经验,同时上半年的工作也为下半年的市场工作进行了铺垫,打下了一定的基础。
为了弥补上半年工作的不足,完成全年的任务指标,下半年就要求我们要加倍的努力,争取将上半年的损失弥补回来,我们要做好目前正在洽谈中的项目工作,同时积极寻找新的项目,认真分析市场,规划市场发展,加强学习,提高自身市场营销能力。
篇13:有关市场部工作总结
x月的骄阳炙烤着皖北大地,而一场久违了的“梅雨”天气又给我们带来了丝丝凉爽。本月中多变的天气的确给我们的工作带了不少的麻烦!由于天气的影响,本月中阜阳片区的企划工作进行的不是很顺利。现就本月的工作简单总结如下:
一、踪述。病例拍摄情况。病例数量不足依然是最普遍的事情。整个片区一个月拍不到五十个病例。这是多么严重的事情!做媒体营销靠的是广告,现在都没有人愿意做广告,何来的销量提升?没有充足的病例,何来优秀病例,优秀专题?病例是基础,基础都不牢固上层建筑的质量怎么会好?为了督促市场部尽快落实病例,我们两天一小催,三天一大催。有些时候市场部经理都说:我现在都害怕接你的电话,不是要求病例就是要求宣传画。可就这样病例数量还是得不到很好的解决。其次就是病例本的记录与回访。大部分市场的病例记录还是比较规范的。个部市场的病例记录仍然不够规范(如王岗市场)。病例回访工作跟进的也比较及时。个别市场(如红星市场)由于前期工作滞后太多,导致现阶段工作开展起来相当麻烦。最后就是终端包装。做营销行业,终端工作开展质量的优劣也是至关重要的。本月中阜阳片区的终端工作进展还算可以。只有部分市场因为天气原因没能跟进病例回访工作跟进的也比较及时。但这项工作目前仍在进行中。
二、企划思路。本月专题的拍摄是在《企划方案》指导下进行的。尽管病例不是太多,但我们争取把每一个病例拍好。力求让患者谈出“四年来,为什么购买本产品?”以及在夏季使用本产品的好处。但是,对于《企划方案》要求的氛围专题,典型身份专题等没能很好的落实。
三、工作中存在的不足。
1、引导病例没有目的性。拍摄前没有充分了解患者信息,引导话语单调,空洞。语言吸引力不强。对市场存在的问题没有很好的把握,导致引导出的话语有时不能适应市场的发展。
2、不了解市场。对于一个企划不了解市场永远不是一名合格的企划。对于我来说更是如此。
3、缺乏沟通。
四、市场部的工作状态。人员心态发生了很大的变化,整个片区弥漫着一股消极的气息。在公司会议上我们信心满怀,斗志昂扬。可一下到市场就变味了,执行各项制度是相当的困难。消极情绪是可以传染的,当和他们聊天时,总会有这样那样的困难,这样那样的不满。对于病例更没有几个的全身心的投入。“你如果不拍,我就不拍。”“你卖的比我好,你拍三个。我卖的不好,拍两个就够了。”加上市场外部环境的恶劣,更加导致了市场人员情绪的低落。
五、综合以上所有,不难看出。现阶段导致阜阳片区工作滞后的原因主要有以下几点:
1、基础工作不牢固。突出表现在基础病例,终端包装。
2、市场人员工作滞后。
3、专题质量不能够适应市场发展。
4、另外还有一个很重要的原因就是媒体停播或不能够正常播放。
问题是在过程中出现的,要想解决问题也必须在过程中。不去深入市场,了解市场。想解决市场中存在的问题是何其的艰难。接下来的八月份是更加艰难的一个月,更是承上启下的一个月。全年的工作都会因这一个月而发生转折。我们需要做的就是扎实工作,认真分析总结自身的不足,努力缩短差距。为片区的发展贡献自己的力量。
篇14:市场部年度工作总结
20xx年金融市场特别是债券市场出现了大幅的波动,金融市场部也免不了受到市场的波动。回顾这一年,依然感慨万千,很多地方需要总结。
一、20xx年主要工作开展情况汇报如下:
(一)同业资产规模保持合理增速。20xx年金融市场部积极开展债券回购、债券买卖、存放同业、理财投资等业务。截至20xx年末,本行存放同业款项为90408.01万元,买入返售金融资产为48162.32万元,持有至到期投资为429769.01万元,应收账款类投资为119137.04万元,同业资产总额为687476.38万元,较上年同期增长57318.91万元,增速为9.10%,低于同期贷款增速的13.67%;同业资产规模占全行资产总额的41.26%,较上年下降2.97%。
(二)同业收入稳步增长。截至20xx年末,本行同业业务总收入39366.17万元,较上年同期增长5978.21万元,同比增速为17.91%,其中国债利息收入为5037.04万元,减免所得税1259.26万元;同业业务支出13992.92万元,较上年同期增长3014.23万元,同比增速为27.46%;同业净收入25373.25万元,较上年增加2963.98万元,同比增速为13.23%。
(三)成功发行二级资本债券,拓展了资本补充的新渠道。资本是银行规模扩张和业务发展的基石,长期以来,本行主要通过增资扩股、利润留存和准备计提等内部积累方式充实资本。经中国人民银行和中国银行业监督管理委员会批准,20xx年10月27日本行在银行间市场成功完成1亿元二级资本债券的发行,募集的资金将依据法律和监管部门的要求,全部用于补充本行的二级资本。二级资本债券的发行,是滁州地区法人金融机构发行的首支二级资本债券,标志着本行成功通过市场化渠道补充资本,提高了本行的资本充足率,满足了未来业务发展的需要。
(四)经历了债市牛熊的洗礼、经验得以积累。初入债市,经历的是20xx—20xx的债券大牛市,对债券的直观研究较为有限,不懂右侧交易,债券配置只是简单的持有到期。20xx年接受了债券市场的大洗礼,大类资产跌的刻骨铭心,跌的寝食难安,在开展债券投资、资管计划的过程中,我们的学费是高昂的,当然经验教训也是深刻的。金融市场部成立的近三年,我们走过了债市牛熊的更替,三年我们都深度参与其中,三年的经验教训告诉我们:金融市场产品繁多,名为创新、实为嵌套,今年监管处罚的重灾区主要集中在名为金融创新的产品上;打铁还需自身硬,投资不能崇外、应立足本行的现实情况,深耕标准化资产、基础资产的研究与投资,做标准化产品,做简单的产品,风险易识别、易把控,领导放心、监管安心;投资坚持本行综合效益最大化,成本最集约,重点考虑资本成本,综合考虑资金成本、风险成本,不断反思总结归纳,持续加强自身的投研分析能力,不人云亦云,做好基础数据、宏观经济数据的跟踪与分析,时刻保持清醒理智的思维,投资决策出果断独立,同时结合市场,不断修正的投资观点。
二、20xx年工作计划:监管趋严格,未来没有创新空间,没有监管套利空间,更不应该有任何业务投机的侥幸,金融市场部能做的就是扎实的做好投资和研究,把本行的富余资金运作好、管理好。
(一)以“控风险、保利润、求发展”为主线,主动转变思想观念,以资本节约为方向,资产质量保持稳定,优化资产配置结构及期限,认真分析债券市场形势,准确把握市场走势和投资节奏,在市场收益率处于高点时积极建仓;非债投资方面,将资金更多配置于风险权重低、收益相对较高的金融产品上。
(二)保持同业业务收入的稳步增长。本行20xx年、20xx年配置的部分资产收益率过低,其中主要为11.1亿元国债和5亿元安信基金产品,国债实际收益率2.95%,考虑所得税影响,税前实际收益率在3.93%,国债不耗费本行资本,通过回购业务可提高其实际收益率。安信基金资管计划为5亿元,20xx年的实际收益率为2.6%,且资本耗费较大。因此,20xx年同业业务的思路是在各项监管指标达标的前提下,做好期限错配,保持相对合理的杠杆水平,保持同业收入的稳步提升。
(三)稳步推动本行中间业务的发展。近年来,随着个人和机构对银行产品和服务多样化需求的增加,商业银行中间业务发展迅速,中间业务收入大幅提高,不仅给银行带来了新的盈利来源,而且有利于改善收入结构。面对MPA考核、监管趋严的现实状况,20xx年度本行中间业务发展的目标是实现个人理财及同业理财的零突破,为日后理财业务的大力发展打下坚实的基础。
(四)持续完善金融市场业务内控体系。金融市场部条线着力从制度流程、业务授权、决策审批、监督检查、基础管理等方面完善内控管理体系,及时制订或修订相关制度流程,实现基本覆盖金融市场业务各操作环节和全部业务品种,对重大业务实行决策集体审议,提高决策的科学性与合理性。
最后,祝愿领导新年快乐,阖家安康。20xx年金融市场部依然初心不改,必将更加努力,勇往直前。
篇15:市场部工作计划
加强个人学习管理以及团队合作精神,壮大市场营销队伍,以完成医院年度工作目标为己任,以提高门诊量和住院病人量为工作重点,以骨科专科建设为核心工作、以点带面,革新营销推广策略、强化营销实效,全面实施全员营销战略,持之以恒的致力于医院品牌建设、提高医院的知名度和美誉度。
20xx年主要四大工作方向
基础建设
1、组织架构
2、岗位设定与职责划分
划分原则:结合实际、实事求是,以达成营销目标为核心,以岗设人,量化考核。工作内容上进行交叉合作,岗位层级上主张简单、明了,以市场为方向标,适时调整,适者生存。
3、工作流程
制定每周工作计划,并严格执行,周五开会讨论学习并总结。
4、绩效考核
按工作任务量,和工作内容取得的市场贡献进行考核。
5、技能提升
制定个人学习目标,追求在专业领域上的不断突破,提升个人能力,运用于医院的发展与建设中去。
宣传构思
今年的营销任务是把我院打造成为核心专科,近期目标不仅使骨病病专科在九原地区形成一定的风声水响,远景规划更是要在包头市树立一定的品牌知名度。具体从以下几个方面塑造:
一、品牌塑造
1、导视运用
院内二楼设置文化长廊增添医院亮点、丰富院内职工患者及其家属文化生活、不定期的对我院科室和我院员工活动进行公布,目的在对我院宣传的同时,增加医院企业文化,提高内部凝聚力。
对部分设施进行适当的更换,以便做到我院品牌形象的统一明确,突出特点!
2、宣传物料
医院骨科宣传册、社区海报匀进行不定期的设计和发放。科室展板,对骨科和其他专科进行统一的设计规划和制作,打破以往院内宣传牌杂乱的局面。
3、影像资料
请专业影视公司制作我院形象宣传片、专科广告片、科普专题片,以备我们后期从不同渠道宣传我院做好准备工作。
二、平台搭建(对外)
1、商业广告
①动态媒体:电视、移动电视公交、广播、LED屏——分阶段进行频道的选择和电视、广播的媒体的投放,LED屏为我院院内媒体,可以每天进行投放以及不定期的围绕宣传主题更换内容。 ②纸质媒体:报纸、夹报——和报社合作,在各科室的有力配合下,不定期的刊登我院软文,润物细无声将平禄骨科医院这一品牌形象渗透到老百姓心中。
夹报则为定点投放我院直接信息。
③户外媒体:公交车身、路牌、广告、社区公告——阵地宣传和狙击打击的有力结合,不断刺激潜在顾客群。
2、新闻专题
进行我院新闻素材的挖掘,推出一两个新闻事情和一两个热点人物,通过报纸或电视台进行新闻报道,提高我院品牌知名度。
3、地面活动
①社区互动:广泛的健康讲座、义诊、建立社会公众形象,打造社会公信力。
②公益爱心:联合社会机构不定期开展免费体检、中医康复科免费体验活动,通过报媒合院内媒体进行宣传,提高我院美誉度。 ③会员俱乐部:开设骨病知识俱乐部,通过一系列的活动牢牢吸引会员,使他们成为我们的长期客户,再通过各种奖励政策鼓励会员带会员,滚雪球一般让会员人数越来越多,起到点对点的终端销售这一目的。
4、其他
①异业联盟:通过跨行业(例如银行、医药公司、保健器材公司)的深层合作,实现资源整合,创造共赢财富,凭借着彼此的品牌形象与名气,来拉拢更多面向族群的客源,借此来创造出双赢的市场利益。
②城乡协作:积极探索我院新农合获批地区的市场营销工作。我们要坚持采取“走出去、请进来”的方式,在投入户外广告的同时,免费为乡村卫生院、站、所医生讲课、培训;开展专家义诊、会诊、咨询、查房等;与当地政府部门联系,面向群众开展疾病的预防、治疗常识的普及,提高当地政府、医务人员、农民对我院的认识和了解,提高我院在该范围内市场份额。
经营嫁接
一、医院转诊:
1、进一步健全我院转诊网络建设
2、加强与个体诊所协会的联系
3、加强与周边社区、企事业单位医务室、社区卫生服务站等单位的联系,提高转诊率。
4、着手与包头市急救中心的转诊建设、提高转诊率。
5、着手与九原交通大队联系,初步建立“122”转诊渠道,力争成为九原区交通大队警医联动医院,不断拓展外科医疗市场。
6、着手与公交集团联系,初步建立公汽公司交通事故转诊渠道,提高骨科病人收治率。
二、网络营销
充分发挥并利用好医院网站,建立网络就医诊断。在网站上大力传递平价、便捷的优势信号,开展网上就医、网上答疑等灵活多样的网上推介形式,提高网民对医院网站以及服务项目的了解和信任,加强潜在客户的产生。
三、资源回收
数据库服务:对患者数据按照一定的类别进行分类建档,建立咨询体系,拜访机制,甚至要精确到每个人,为每个患者制定不同的方案和套餐(例如把我们相应的信息按病人年龄段或疾病种类针对性的短信群发,电话回访等),体现我们的专业和人性关怀的同时展开营销工作,这就是数据库营销中服务营销,把每个数据都变成销售额。
回报与风险预估
1、广告投入产出监控
广告的投入和产出可由财务部专人进行监控。
2、加强控负能力
iamcotent分割线
1、任务思绪
依据公司xx年年度总结集会,董事会提出并设定“五年三阶段”开展计划,告竣“打好三个根底,强化两项办理,完成一项目标”的“321”任务目的,xx年将是相当紧张的根底年,公司将正在金融凋谢以及本钱市场中力图正在美满中行进,正在妥当中开展。
同时,将P2P名目定位为公司主停业务,制定正在xx年完成500万发卖利润,按照今朝信贷部分供给的利润率,为告竣此利润目的,估计信贷目的为:信誉类2400万,典质类1000万。市场部分将尽力共同公司目的,订定响应任务目的及方案,并严厉依照此方案计划落实履行。因为市场部建立工夫短,部分营业职员缺乏,后期功绩告竣存正在必定坚苦,需求正在不时美满进程中从低到高逐渐积累晋升。
2、任务目的
依据今朝职员情况,和市场部建立早期,设定此方案目的:
3、详细任务履行计划
(一)部分职员架构美满,理财团队建立
美满部分职员设置装备摆设,算计20人摆布,部分司理1人(到岗),培训督导1人(到岗),企划推行专员2人(今朝1人),招商专员1人(暂无),理财专员12~15人(今朝3人),团队长1~2人(暂无,依据理财功绩情况及办理才能,从理财专员中发生)。
1、拓宽雇用渠道,共同人事部分放松工夫雇用,若有需求,参与现场雇用会一次,3月分中旬以前,理财专员人数到达10人;
2、依据部分功绩情况,对于理财专员片面定岗,优越劣汰,正在四月中旬以前,断定部分职员数目,并正在4月尾以前,局部设置装备摆设实现。
(二)扩展“中盈”品牌影响力
1、网站建立:
客户投资平台零碎晋级,今朝在测试中,制定xx年5月1日正式上线,美满平台功用,丰厚界面内收留,由企划王勇飞担任,其实不活期调集相干职员反省平台功用;
2、制造公司宣扬画册:
今朝企划职员在计划中,公司放年假以前实现,并请求公司一切职员照顾局部回家过春节,应用春节访问亲人冤家进程中宣扬公司,进步公司出名度;
3、多制造软文宣扬:
应用公司大众平台及人员团体交际平台(微信、QQ、博文、微博、贴吧等),进步品牌影响,详细操纵将制造PPT课件,并正在3月尾以前对于公司职员培训,由王程担任;
4、加年夜告白投放力度:
今朝有搜集相干材料,在甄选中,倡议电视告白持续保存,别的,团体倡议,公交站牌小型地区告白(冗长,重正在“中盈”品牌宣扬),公交车外部告白,出租车或者私人车冗长告白宣扬语等(如:“中盈财产,您的理财首选”、“中盈财产,让您担心的投资平台”、“中盈财产,您最朴拙的财产管家”等),详细告白投放计划,正在3月中旬实现,提交审批后,正在四月份以前,实现第一批的告白投放,后续依据需求,得当追加告白投放力度。详细担任职员由部分司理及企划职员配合商议实现;
5、参与有影响力的行业集会、勾当:
主动拓展与国际金融机构、投资机构的互通协作,参与一些无形影响力的行业集会,实时把握政策划态,获得市场资本,以名目投资分享为协作点,强化“中盈P2P”品牌影响。
(三)融资目的告竣计划
1、理财专员营业展开
起首,培训理财专员,片面理解公司产物,承认公司产物,从来由市场动手展开营业,并请求理财专员设定团体目的,提出详细计划,并监视落实履行(现有职员,已经局部请求年假以前提交xx年营业拓展方案);
2、活期举行小型投资沙龙
暂定每个月1至2次,以谈话会或者交换会的方式,正在公司外部集会室举行,由理财专员或者公司人员,约请动向客户参与,并设定勾当的详细计划,详细由王程担任筹划并制造相干课件,制定从xx年3月份开端履行;
3、活期举行公益性理财推行勾当
正在营业拓展进程中,与赣州各年夜室第小区物业联络,正在小区外部举行一些小型公益性理财推行勾当,次要供给收费理财征询,得当装备注册小礼物,进步“中盈”出名度,发掘客户资本;
4、没有活期举行较年夜型集会营销勾当
依据市场开展情况及公司发标情况,以投标会或者财产论坛的方式,没有活期举行中型集会营销勾当,因勾当范围较年夜,需求作片面的勾当筹划前方可履行,详细勾当由市场部提出请求,王程担任筹划,审批后履行。暂定xx年举行2~3次此类勾当;
5、借助中国传统节沐日,举行客户报答集会,保护好老客户,并向客户转达政策和公司久远计划,以便发掘客户面前的客户资本;
(四)共同及撑持
1、公司外部活期举行一些户外拓展勾当,增强员工之间的相同,加强员工回属感以及团队凝集力,以便于留住能人,办理能人,使用能人。
2、得当工夫,答应员工照顾1~2名家眷到场公司举行的户外勾当,以便失掉家眷撑持,并引荐家眷的亲友老友到场公司的理财投资,培育忠实投资客户;
3、倡议信贷部分共同发标多样化,依据理财周期差别,设定差别年化收益率,设定局部短时间标,便于让新客户体验式投资,而较短期内实现体验,从体验晋级为正式投资客户;
4、倡议行政部分美满赏罚轨制,可得当设定一些非方案性赏罚轨制,针对于现行任务施展阐发,当令赐与得当赏罚。追求一些新的小型勾当或者游戏(比方乒乓球、台球竞赛、KTV等),本钱低,耗时少,促进员工之间交换,晋升员工的任务士气,发明杰出调和的任务情况;
5、倡议公司高层办理职员,活期召开部分发动集会,让员工熟知公司现行情况,开展计划和公司目的告竣情况,晋升员工士气,加强任务履行力。
篇16:市场部工作计划
20-年是-品牌入驻-的第一年,做好市场工作为品牌的营销打出响亮的旗号,同时做好品牌入驻的第一步!市场部的广宣运作进一步的提升我公司品牌在-地区的知名度,同时也为了在今后的工作明确工作方向及目标。根据我们新开的4S店及-的20-年市场部商务政策做出以下方面的市场计划:
1、市场活动计划
二季度唱响青春季
六月份:电视台宝龙车展——延续“-幸福要翻倍我为你加油”活动,收取定金为开业活动积累客源。外展为积极应对,我们通过一系列的品牌宣传来提高定金收取。借助宝龙车展的影响力,前期在各主流媒体上进行大规模的活动宣传,增加集客量,发掘更多的潜在客户,提高市场占有率。
三季度户外体验季
开业活动月:百年品牌入驻-,感恩十年回馈用户——开业庆典通过各界媒体及广宣渠道传播扩大品牌及店面的知名度。
七月份:迈锐宝车型该款上市——上海通用-在继迈锐宝20-款汽车上市之后,推出的一款炫动有型,个性独特,品位非凡的该款车。迈锐宝在B机车中的知名度和美誉度,在目标市场是有口皆碑。今以独特的新款在适当的时机满足消费者的需求,让懂得生活的人能更好的体验生活,为市场提供最好的驾乘感受。鉴于B级车市场与目标消费者追求时尚,高品位的特性,借势借力推广车型及品牌。
八月份:-夏夜嗨唱赏车趴——在户外广场中举行娱乐节目吸引潜在客源,让消费者在夏夜舒适的环境下赏车,也有效提高了-及我店的知名度,提高了车主对-品牌的认知与忠诚度,为以后的口碑宣传做好铺垫。
九月:中秋节新车主集体交车庆团圆——消化遗留客户,分化国庆节及国际车展的潜客,最大化成交。
四季度绽放年轻热爱十年年终感恩季
十月:国庆节车展——聚划算购车季国庆节期间客流大、市场购买氛围热烈、配合整个-商务政策感恩回馈。以十年为契机母品牌十年感恩纪念互动营销,(寻找十年前的你和-)深入品牌互动营销推广,强化提高品牌价值。
十一月:国际车展——-圣诞团购趴温泉国际车展影响力大,覆盖面广是宣传品牌及4S店大好契机。结合圣诞节一同策划营销。
十二月:感恩20-答谢会——此次活动回馈老客户,邀请新客户欢聚一堂。老带新参加答谢会组织的活动,让老用户与新用户之间、用户与潜客之间在-地区形成更好的口碑,把-品牌在墨城的美誉度提高到一个新的层次。
2、市场推广活动
通过几次春秋季的车展,和-电视台车展联合冠名及系列提前宣传,提升了我品牌在-的美誉度,同时也宣传了企业。
3、广告宣传活动
市场部今年在-电视台,汽车之家,易车网,-电台广播等媒体做了大量广宣,大大支援了销售活动,同时也促进了品牌价值的提升。
4、市场部规范化管理的推进
为了提升市场部的竞争能力,在本年度配合公司相关部门开展了市场部规范化管理运动,重新对市场部运作流程进行了规范,为即将开展的工作提升效率奠定了基础。
密切贴合销售部动态,积极参加晨会、夕会。部门间加强交流。
【市场部英文简历】相关文章:
2.市场部工作计划
3.市场部工作总结
4.市场部年终总结
5.市场部口号
6.市场部岗位职责
7.市场部职责
8.市场部管理制度
10.市场部实习心得体会
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