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原因翻译

2023-12-18 08:22:17 收藏本文下载本文

“zfw5123”通过精心收集，向本站投稿了11篇原因翻译，下面就是小编给大家分享的原因翻译，希望大家喜欢!

原因翻译

篇1：影响广告翻译策略的原因

1.文本因素

文本因素存在于广告文本本身，有功能性的，也有技术性的。广告文本也各有侧重，有的侧重提供产品的信息，有的侧重煽情或鼓动。从广告功能的差异可看出广告宣传的不同策略。广告的煽情含量越高，其语言的艺术含量也就越高，其翻译策略就越倾向于意译。如果广告以提供产品的信息为主，其语言的艺术含量就不会太高，其翻译策略就会倾向于直译。

广告文本的技术因素指文本中的可译成分、半可译成分和不可译成分的组成情况。可译成分包括文本的行数、译入语与原文语中意义完全对应的部分、专有名词、基本概念、对普通事物的描述等;半可译成分包括语法形式、成语、修辞手段、行文风格等;不可译成分包括韵律、节律、发音等。在不同的广告文本中，这些成分的含量是不同的。在文体特征语谱线上，越靠近右方的文体所含半可译成分和不可译成分就越多，其翻译策略就越倾向于意译。诗型广告的位置接近于诗，其翻译策略应该倾向于意译。

2.作者因素

文本的作者因素包括作者的创作意图、作者的感情投入及其运笔风格。这些因素都在一定程度上影响着表达语言的风格。上海韩语翻译为了准确地翻译出这种风格，译者必须深入到原作者的内心世界，在感情上与之产生共鸣。在文本中，原作者倾注的个人感情越强，其语言的个人色彩越浓，就越难以直译。诗型广告不仅倾注了商家的强烈愿望，还有鲜明的艺术个性，其翻译策略应倾向于意译。

3.受众因素

对特定受众群带来的困难，译者往往有两种选择，要么改变接受对象，要么改变传达信息的方式。由于产品市场的制约，广告译文要改变受众是不可能的。在受众不变的情况下，译者必须改变传达信息的方式，而这种改变就是意译。

4.社会因素

社会因素包括政治变量(比如政治潮流)、法律变量(比如有关的法律法规)和文化变量(比如风俗习惯、价值观念、宗教信仰等)。这样的变量越多，译者采取意译策略的可能性就越大。

篇2：影响广告翻译策略的原因

1.民族文化心理

商标翻译受民族文化心理的制约。由于各个民族经历了各自不同的社会历史文化背景，形成了迥然不同的民族文化心理，因此在国内外贸易中，很可能同一种商标的产品在一个国家或民族倍受青睐，而在另一个国家或民族却遭受冷落，这就要求译者在翻译商标时要充分考虑文化及历史背景。例如：“凤凰”在我国传说中是一种神异动物，代表“运气、快乐和优雅”，人们相信骑“凤凰”自行车能带来好运气，而在西方文化传说中凤凰是一种不死鸟，有“再生”、“复活”等意思，因此该商品在西方无人问津也就不奇怪了。相似的例子还有 “白象”(在西方是无用而累赘的东西)、“喜鹊”(在西方指喋喋不休令人厌烦之人)等。

2.消费心理

商标翻译对消费者的心理产生直接或间接的影响。一个好的商标翻译应该迎合消费者的消费心理，给消费者留下美好的印象，从而起到促销作用。例如：中国传统商品“帆船”地毯，当初出口时翻译成“Junk”，结果销售状况很不理想，原来在西方，“Junk”除了“帆船”，还有“垃圾”之意，试问有谁愿意买“垃圾”呢?后来将商标译成“Junco”，则很快打开了销路。另外，有些商标译名直接以消费者的需求为目标，极易激发消费者的购买欲望，如“舒肤佳(香皂)，健力宝(饮料)，光明(灯具)，金嗓子(药物)，美佳雅(衣物)，跳跳宝(玩具)等。

3.审美心理

商标翻译除具有实用性外,必须考虑到大众的审美心理，要体现一种简洁明快的美。其表达既要精炼准确 ,还需要有艺术性 ,给人以美的享受。让人们在看到或听到商标名称时就能产生对美好事物的联想，从而激发人们的购买欲望，达到推销产品的目的，这在商标翻译中是非常重要的。美国有一种化妆品“Revlon”被巧妙地译成“露华浓”，李白的“云想衣裳花想容，春风拂揽露华浓”这一著名的诗句，使译名充满了汉语文化色彩，浪漫而又典雅。再如洗发水商标“飘柔”、“海飞丝”，很容易让人联想到发丝的飘逸飞扬，极具艺术性，符合大众的审美心理，堪称声意俱佳的商标翻译典范。

篇3：高三年级英语作文：火灾原因带翻译

高三年级英语作文：火灾原因（带翻译）

The Cause of fire

As we all know, fire is one of the most terrible killers in our modern society.We know that fire is mainly caused by smokers, followed by defective insulations and children playing with matches.In ,thousands of fire happened all over the country, of which 50 percent was caused by smokers who left cigarette-ends everywhere.Those who smoke should make sure that the cigarettes are stubbed out before being thrown away.Also, smoking should not be allowed in public places.30 percent of fire was caused by defective insulation. Workers should know the importance of good insulation for people’s lives.At homes we must pay special attention to electric wires and make sure that they are safe.20 percent of fire are caused by children playing with matches. We should warn children of the danger of playing with matches.

No matter what type of the reason it was, there was one thing in common:carelessness.So if everyone in the country is careful enough, more fire could be avoided.

我们都知道火灾是现代社会最可怕的杀手之一。火灾主要是由吸烟者、绝缘不良和孩子玩火柴引起的。在，全国发生了成千上万起火灾，其中50%是由于吸烟者随便扔烟头引起的。那些吸烟者应该在扔烟头前确保烟头已经被掐灭。而且，公共场所应该禁止吸烟。30%的火灾是由于绝缘不良引起的，工作人员应该懂得绝缘对人们的重要性。在家里时我们应该尤其注意电线，要确保它们的安全性。20%的火灾是由于孩子玩火柴引起的.，我们应该警告孩子玩火柴的危险性。

不管是哪种类型的原因，它们都有一个共同点：粗心。因此如果国家中每个人都足够细心，那么更多的火灾是可以避免的。

篇4：英汉词汇空缺现象产生原因及翻译方法

英汉词汇空缺现象产生原因及翻译方法

词汇空缺现象越来越受人们重视,因为它给英汉互译造成一定障碍.本文通过理论和举例分析了词汇空缺产生的原因,并相应地提出英汉互译时处理词汇空缺现象的一些合理的方法:(1)音译法;(2)直译法;(3)意译法;(4)替代法;(5)用泛指词或特指词.

作者：黄青青 HUANG Qing-qing 作者单位：福建农林大学人文社会科学学院,福建福州,350002 刊名：福建农林大学学报（哲学社会科学版）英文刊名：JOURNAL OF FUJIAN AGRICULTURE AND FORESTRY UNIVERISTY(PHILOSOPHY AND SOCIAL SCIENCES) 年，卷(期)： 11(3) 分类号：H315.9 关键词：词汇空缺现象文化差异翻译

篇5：考研英语英译汉十大错误翻译原因分析

考研英语英译汉十大错误翻译原因分析

翻译的过程大致分为三步?理解、表达与校正。理解指对原文的理解，主要是指首先找到要翻译句子的主谓结构，看看这句话主要讲什么，然后再找出句子的其他成分，如定语、宾语、状语等。表达是指把原文分析后，用译文表达。校正就是在完成了表达之后，对照原文进行检查，看看所选词义是否符合上下文，原文要表达的意思有没有表达错误，汉语的译文中意义上是否与原文对等，译文有没有译者增加的不是原文作者的意思，或者译者删减，丢失了原文作者要表达的意思。

理解原文是翻译最关键、最易出问题的一步。译文的模糊不清很多时候是源于译者对原文理解得不透彻、不仔细。理由可以从以下几个方面来考虑：

（1）搞清句子结构，辨别主语和谓语。抓住了句子的主干，各部分之间的从属关系也就看得比较清楚，有益于从整体把握句子。

（2）理解虚拟语气。虚拟语气是英语特有的一种表达方式，它包括对现在、未来、过去的假设，在英语中有多种表现，译成汉语时一定要弄清它的对象和范围，尽量把虚拟的意思传达出来。

（3）搞清楚关系。句中如果有代词，应根据上下文找出其所指代的内容，并将其准确地翻译出来。

（4）明白否定的方式。英语思维的特点也表现在它对否定式的用法上，中国读者往往容易在这里产生错误。例如? All that glitters is not gold.（发光的未必都是金子）在这里是以全部否定的形式来表达部分否定的事实。英语也用双重否定表示肯定，这种现象英语中常见，汉语中并不常见，翻译时需要多加注意。

（5）一词多义。一词多义是很常见的现象。判断词义一定要根据上下文确定其具体的义，不能因为是过去认识的词便不加深究，便草率地按以前的理解翻译而产生错误。如Don‘t worry about preparations for this year’s July Fourth parade. Everything is in apple pie order.（别担心今年国庆日游行的准备事宜，样样东西都弄妥当了）如按通常的理解以为apple是“苹果”的意思，就出错了。

（6）注意英国英语和美国英语的不同。英美语言之间有很多差异，比如?英国英语中continent指欧洲大陆，而在美语中，continent却指美洲大陆?又如?英语中homely是“家常的、朴素的”的意思，并无贬义，在美语中却是“不漂亮的.”。所以翻译时一定要搞清文章是英语作者还是美国作者写的。

（7）成语。成语具有约定俗成的特点，属于语言中较难理解的部分。英语的某些成语具有形象思维的特点，可以和汉语相吻合，比如?Strike the iron as it is hot.（趁热打铁）但有一个成语的含义与我们的理解大相径庭，如?Claw me and I will claw thee.（互相吹捧）所以翻译时一定要小心。

（8）语意的褒贬与轻重。翻译时还要注意词语的感情色彩，即它是褒、是贬，还是中性。这种感情色彩往往表明了作者的主观态度，好恶与爱憎。把握住它对于正确、传神的翻译是非常必要的。有时单凭个别词是难以判断的，还要根据上下文来判断，因为为达到讽刺的目的，作者可能正话反说或反话正说。

（9）注意文章的语体色彩。如果是专业文章，那么术语一定很多，叙述也较客观，少有个人色彩，翻译时应多选用正式的词语。如果是一般的叙述，则可能日常用语较多，小词和短语较多。翻译时也要注意这一点，以此来确定词语的选择。

（10）留心文化背景。中西文化的差异非常明显。比如，中国的亲戚划分非常仔细，而英文中的cousin一词对应的中文可以是表（堂）兄弟（姐妹），可以有八个词义之多。

只要同学们肯坚信自己的努力，遵循这些方法，耐心认真地复习，就会守得云开见月明，深切体会到考研这部大戏的圆满结局了。

篇6：高三年级英语作文：火灾原因带翻译

Many people now rive and work in very tart buildings. It is often not so easy to get away from these buildings in an emergency，resulting in great toss of lives.So how to survive in case of a fire is a problem concerning all those involved.

No one knows for sure when a fire witt happen，so it is extremely necessary to make preparations before a fire starts.Check the fire escape in advance and make sure that you can find it in the dark when lights have failed. Find out where the nearest fire extinguisher is and read the instructions to learn how to use it.

Dont lose your head if unfortunately a fire breaks out. First，telephone the fire department immediately when the fire just gets started. Take care not to be overcome by smoke，which containing monoxide gas，can kill you quickly. Cover your mouth with a wet towel or a wet cloth，and avoid getting into the smoke. Dont get in an elevator，as you may get trapped if the electricity fails.If you can not get away by yourself，it is of great importance to hang something out of the window to attract attention as a sign of asking for help.

In short，if you make preparations before hand and take precautions during the fire，chances are that you will survive in case of a fire if it really breaks out some day.

篇7：高三年级英语作文：火灾原因带翻译

To develop a skill to fight forest fires, we are sent to attend a course in forest fire control or fire science from an accredited university forestry program. There we learnt that theres as much science involved as there is bravery and brawn. Meteorology, geography, engineering and management skills are all integral to forest fire control. We did learn a lot…！The following are some of the things we learned about forest fire fighting.

1. Study the weather. Wind shifts will play a big part in fire-fighting strategy; an unfavorable shift may defeat all your efforts.

2. Establish a defensive line. Without a large professional crew and airborne tankers, your only chance is to dig a firebreak. Look for a favorable spot, such as a road or a ridgetop.

3. Eliminate all flammable material along your firebreak. The wider you can make the line, the better. Remove deadwood and bushes and scatter them on the burning side of the line.

4. Soak the area along and behind the firebreak with water. If there are buildings in the area, soak them as well. Remove any vehicles.

5. Be wary of the fire jumping past your location and cutting you off. Watch for airborne embers. Also watch out for igniting treetops, which suggest a fast-moving crown fire.

篇8：高三年级英语作文：火灾原因带翻译

If there is a fire going on in the building，there are some rules that must be followed. Firstly，find the exit as quickly as possible.Touch the door of your room to make sure if it is hot or not. If it si hot，dont open it，find other ways to escape.Secondly，put wet towels along the bottom of the door to stop the smoke and fire coming in. Thirdly，phone the reception desk and call 119 informing them of the accident.Then open the window and wave and shout for help.When the firemen come to help，do what they say，dont argue with them on anything. If you follow the above advice，you should survive any fire accident.

篇9：高三年级英语作文：火灾原因带翻译

If there is a fire: Be Safe 1. Get out fast! When you hear the loud beep of the smoke alarm, get out of the house. Never hide or take time to grab your belongings or pets. 2. Follow your escape plan. After all, youve been practicing! 3. Feel a door before you open it. If it is hot, there may be fire on the other side. Try to get out another way. 4. Stay low to the floor. Since smoke rises, the safest air for breathing is down low. 5. Call 9-1-1 or the fire department. Be sure to do this after you get out of the house. Remember: Only call 9-1-1 if there is a real emergency. 6. Stay out! Once youre out, stay out. Dont go back for anything! And remember. Stop, Drop, and Roll. If your clothing catches fire, remember to stop where you are and drop to the ground. Cover your face and mouth with your hands, and roll over and over until the flames are out. I got most of this stuff from the United States Fire Administrations Kids Page, and some from the National Fire Protection Association Web site. You can talk to your parents or teachers about fire safety, too. I also learned a lot from some third graders who interviewed four of their local firefighters. They even sent me some great pictures. Check them out!

篇10：高三年级英语作文：火灾原因带翻译

tobacco production and consumption

we meet smokers almost everywhere , in the st reet , in shops , at the railway station , on the camp us and in many other public a reas . t his explains the astonis hing sta tistic figure of 1. 1 billion smokers out of 5. 6 billion people in the world , occupying about 20% of the world’s population .

the ha rmful effect that smoking has upon people mainly lies in two aspects : money los s and health deterioration . in the figure , we can see that the annual consumption of tobacco amounts to 200 billion dollars , which , if spent on public welfare , can benefit a great many poor people .

it is known to all that smoking does a lot of ha rm, not only to smokers themselves , but also to people a round who are actually unconscious victims . according to the statistics obtained , approxima tely 3 million people die of lung cance r and other fat al diseases every year .

for tunately , nowadays more and more people have become awa re of the harmful effect of smoking . tobacco consumption is decr easing . tobacco production is decreasing ( has dropped to 14 .2 billion pounds in 1995 as against 14 .364 billion pounds in 1994 ) . the numbe r of smokers is decreasing . finally , we believe in the advance of society , we believe in a new world without smoking , we believe in people .

篇11：高三年级英语作文：火灾原因带翻译

As winter is approaching, it’s getting cold and dry and fires are more likely to break out ,so it’s of great importance to be aware of the potential danger.On Nov 15,2010,dozens of people were killed or injured in a fire in Shanghai,which has been the most severe accident concerning public security in our city in recent yeares,Fires occur frequently every year in our country and cause huge casudties （伤亡） and dramatic losses,As a result,fire has been listed one of the top killers in China.As heavily populated public areas,schools are more mlnerable to fires so it’s especially vital for everyone, teacher or student, to improve your auaveness of fire prevention in case all of us are threatened with flames.On account of the severe fact ,we appeal to every class to make fire satety regulations,which will be an important factor in routime class examination. The student’s union is going to organize drills for excuvation in the near future . Officers from the fire department are due to come to our school next week to teach necessary knowledge and skills. In fire prevention,induding manipulating fire extinguishers. We urge every student not to play with fire and be sure to take care when you are working with fire.The current situation calls for the efforts made by each individual.For the sake of yourself and others,please bear all the things avove in mind and remember that this is not a joke as it involves the safety and interests of all the people.If you have any problem,please contact the student’s Union.

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